I don't get the man and woman in separate bathtubs commercial

[The Blue Flower]

No one I've asked gets what the two separate tubs is about. Any ideas?

[SoCalNative]

1. I think it's like

twin beds in the movies and TV prior to the 1960s...make a commercial for an ED med..but can't show intimacy

[underpants]

7. I'd never thought of that

Very interesting

[NBachers]

2. It's hard to find a bathtub that will fit two people.

[Initech]

3. It's a weird image for an ED commercial.

[Warpy]

4. Is that stupid commercial back?

It got ridiculed off the air a couple of decades ago. Nobody got it, it was beyond stupid.

[rzemanfl]

5. She doesn't like that thing poking her back when she bathes. n/t

[zipplewrath]

6. It's about sex

ED medicine is about sex. But you can't run an ad about sex all that easily in alot of markets and times. So you want to make an allusion to having sex, with out actually doing it. So how can you show two people naked without showing them in bed? Put them in a bathtub. Not together of course because that would be two naked people together. But if you put them in a bathtub BY THEMSELVES, then they are just taking a bath. Of course, they are taking a bath AT THE SAME TIME and usually holding hands while they do so. So you have naked people holding hands, but they aren't having sex, they're taking a bath.

[hvn_nbr_2]

8. Another thing I don't get about ED commercials...

Why do most of the men in ED commercials appear to be dating their daughters' friends?

[Iggo]

10. Same reason there's a bunch a pretty 20 yr olds in Bud Light commercials.

Same reason there's a bunch of 12 yr olds playing with a toy for 5 yr olds in a toy commercial.

They ain't selling it to who you are. They're selling it to who you want to be.

[Squinch]

9. And how do they get the bathtubs to the mountaintops and cliffisides and porches and

all the other weird places they go? Does the woman have to carry her own bathtub? Because I don't think I could do that.

ED sex must be really, really weird.

[rurallib]

11. The helicopter that everyone has at their beck and call

don't you?

[FSogol]

13. Maybe if they weren't lugging bathtubs and gallons of water around, they wouldn't need

pills to get things up.

[Laffy Kat]

12. That's the root of their problem right there. nt

[FSogol]

14. Metaphor for sex. It gets really weird in the commercial where the couple wins a

pair of cast iron claw-footed bathtubs in an auction. What the hell does that mean?

[AgadorSparticus]

15. I took that as some weird spa day experience.

[Donkees]

16. New York Times advertising expert, Stuart Elliot offers this explanation:

New York Times advertising expert, Stuart Elliot offers this explanation:

“The tubs are symbols of relaxing, taking your time, not hurrying, in that a bath is more relaxing than a shower. They reflected that from the start, Cialis advertising was warmer and gentler than ads for Viagra — more feminine, as it were.

The differences are meant to underline a basic difference between Cialis and its rivals: while Viagra and Levitra provide a four-hour window during which a man can get and keep an erection, Cialis opens that window to 36 hours.

The continuous presence of women in Cialis ads is a subtle signal that the drug can help them set the pace with their partners, in contrast to the primarily male-driven imagery for Levitra and Viagra. For that reason, Europeans have called Cialis ‘le weekend’ drug. “

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Claw-footed bathtubs. Symbolism: it’s about fixing your OLD PLUMBING! 😉

http://www.brindlemedia.net/2009/08/bathtub-symbolism/