So.. Panera has "clean" salads..

[annabanana]

Isn't this a pretty damn low bar? Can someone explain the marketing behind this campaign, 'cause I don't get it.

[djean111]

1. Maybe a swipe at Chipotle's? :-)

From their website it looks like "clean" means unprocessed, without additives.

https://www.panerabread.com/en-us/articles/what-does-eating-clean-mean.html

"We’ve made a commitment to remove artificial additives from our menu before the end of 2016,” John says, further explaining that the pledge means taking out any artificial colors, flavors, preservatives, and sweeteners from any food product made or served in a Panera Bread location. The goal: a cleaner menu.

[Major Nikon]

5. Misleading at best

Most colors, flavors, preservatives, and sweeteners are natural and the addition of such things is still an additive, so the idea that your grandparents and great-grandparents did what they are alleging is stupid and wrong. There was also numerous artificial additives widely available 100 years ago.

http://en.wikipedia.org/wiki/Appeal_to_nature

[alarimer]

2. Marketing gimmick

It can mean whatever they wish it to mean. Marketing to the same gullible people who think "gluten-free" is a cure for whatever ails them (excepting of course the very few for whom it actually is).

[clarice]

3. Lettuce hope so.nt

[KamaAina]

7. And that it shall romaine so forever.

[clarice]

11. OUCH !! that was a GOOD one.nt

[Iggo]

4. Is there an FDA definition for "clean" as it applies to salads (or anything else)?

[Major Nikon]

6. Nope. It means whatever they tell you it means.

"Food additive" is defined and doesn't mean what they say it means.

[jmowreader]

13. It means "with no dirt attached"

[progressoid]

8. Um, so they washed it?

[annabanana]

9. I guess . . . .n/t

[Ineeda]

10. Some of those Panera ads feature

people who are shoveling it in as if they hadn't eaten in a week. Really rude table manners. But I like their food.

[mackerel]

12. I had a salad a Panera yesterday with green goddess

dressing and I have to say it was very good and the portion size was good.

[annabanana]

14. and clean too! . . . .n/t

[PassingFair]

15. I agree. This is a TERRIBLE campaign.

It automatically makes me think "WTF, were your salads filthy in the past?"

Some creative director will probably get fired over this.

[Chan790]

16. The one near me at work...

has a sign up declaring that all their soups and salads are "clean."

Every time I walk past it, all I can think of is Fight Club.

Funny enough, if you google it...the first hit is me talking about it on DU 8 years ago.

http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=105&topic_id=7937644&mesg_id=7938912

[GoCubsGo]

17. They are probably catering to the "clean eating" fad.

Google it if you don't know what I'm talking about.