Why is Miracle Whip marketing itself like a new product?

[MrScorpio]

And who the hell over the age of two has never tried Miracle Whip?

That stuff has been around forever.

[Brother Buzz]

1. You want egg salad, I'll give you egg salad! Did you bring the mayonnaise?

Shepherd Wong: You want egg salad, I'll give you egg salad! Did you bring the mayonnaise?
Suki Yaki: Mayonnaise?
Shepherd Wong: I told you to take a jar!
Suki Yaki: Boy is he weird.
Shepherd Wong: Oh, nevermind. If there's none on board, forget it. We'll use Miracle Whip. Heee-yee-hee-hee-ha-ha!

[RebelOne]

2. When I was a kid, my mother always used Miracle Whip,

Then as an adult, I discovered mayonnaise, and have never again used Miracle Whip.

[Amerigo Vespucci]

3. Same here

Never saw a single jar of actual "mayo" in my parents' house. Miracle Whip was always on hand.

[RobinA]

5. Same With Us

Growing up we used Miracle Whip, but called it mayonnaise. I always thought I hated mayonnaise. One time in about COLLEGE I was at somebody's house and stuck in a situation where to be polite I had to eat mayonnaise. Whatever it was I had to eat it on, I thought it was GREAT. I couldn't figure out why I had always thought I hated mayonnaise. From then on I bought myself mayonnaise because I had discovered I liked it. I go home one time on break and make something with our "mayonnaise," which low and behold turns out to be Miracle Whip. I figure, How different can it be? I taste it and Ewwwwwwwwww, it's that stuff I didn't like.

[GoCubsGo]

9. Miracle Whip is only good for a few things.

Those being things like Waldorf salad and carrot-raisin salad. It's a better compliment to sweet salads containing fruit than is mayonnaise, IMO. Otherwise, I'm with all y'all. Mayo it is. It's also more flexible and can take having other flavorings added to it. I imagine that if one flavored up Miracle Whip with garlic, chipotle, wasabi, pesto, or whatever, it would taste really awful.

[trof]

22. Makes good tartar sauce too.

I prefer it to mayo in tartar sauce.

[Marrah_G]

17. I didn't even know what Mayo tasted like until summer camp when I was about 12

I've never bought Miracle whip.

I now make my own Mayo and Butter.

[GentryDixon]

23. Ditto.

I guess Mom bought MW because it was cheaper. It certainly did not taste better.

[Son of Gob]

26. I like them both.

[bluesbassman]

4. Yes it has and few people realize that it's actually the inspiration for the phrase...

"No accounting for taste"

Never could stand that stuff. Sorry.

[siligut]

6. Mr gut bought some ready made macaroni salad

I know, I know, but he is like a kid when he goes to the grocery store and just buys what looks good, plus, he thought he was buying potato salad . . .

Anyway, it tastes like they used Miracle Whip in the mac salad and I won't eat it, it is very sweet.

[Denninmi]

7. Maybe they have a hard time selling it now.

Between the price, almost $5 if not on sale, and the fact that they "improved" it so it's really nasty now, maybe it doesn't sell well anymore?

I used to use it before the formula was changed. Admittedly, it does contain less fat now than it did. But, it's also now incredibly sweet. The "old" version sold back in the 1970s, 1980s and 1990s had about 70 calories per serving, the new one I think has about 40. The new also has HFCS.

Yuck! I'll stick with real mayo, thanks.

[GoCubsGo]

10. Even the mayonnaise is that price now.

WTF? It has doubled in price over the past year. I don't buy any of it these days, unless I can get a super duper sale/coupon bargain.

[GoneOffShore]

8. Because they have to persuade people that it tastes good.

New Miracle Whip! More chemicals! More processing! Even less real food content! Try it today!

And you kids - off my damn lawn.

[BlueJazz]

11. Miracle Whip is amazing. It's a sandwich condiment plus it's also a floor wax.!

...and can be used as a dessert topping.

[kentauros]

12. Can you put it on your Quarry Cereal?

"It's not made, it's mined!"

[BlueJazz]

15. Yes...like the "Bass-0-Matic"

[siligut]

13. Topping for Jello?

I seem to remember that.

[The Velveteen Ocelot]

14. And I'll bet it still tastes as awful as it did when it first appeared.

It was invented in 1933 as a cheaper substitute for mayonnaise. The main difference is that it's full of high fructose corn syrup and sugar. http://www.neatorama.com/2006/12/22/whats-the-difference-miracle-whip-vs-mayonnaise/

It tastes like sweetened glue.

[HopeHoops]

16. Maybe they changed the formula so it would taste at least VAGUELY like mayo.

[RedCloud]

18. My dominatrix uses a miracle whip!

[MrScorpio]

19. Does she make you clean her kitchen?

Using it both as a sandwich spread AND a floor wax?

[RedCloud]

20. Yes. Her kitchen is the entire planet.

I am currently cleaning a cactus plant for her with cat-o-nine tail reinforcement!

[Old Troop]

21. I grew up on the stuff like so many folks here

and found, as an adult, that I like it in tuna and chicken salad, but hate it in everything else.

[OriginalGeek]

24. Me too

except I like MW better on baloney too.


But everything else is Mayo.

My wife introduced me to mayo. I had only ever had MW before that. She thought I was weird.


She still does but not for that.

[Major Nikon]

25. The ingredients for Miracle Whip and mayo are basically the same

Vegetable oil, water, eggs, sugar, and vinegar are the main ingredients for both (in different proportions). I'm not sure why anyone would have an aversion to one and like the other. I like them both for different things.

Miracle whip contains much less oil and eggs, so the calories are about half. Since Miracle Whip has less oil and eggs, they use cornstarch as a thickening agent to match the consistency and texture of mayo, so it can be used as a substitute. That's the biggest difference.

For whatever reason they have decided to market themselves to younger people lately. Gotta capture the next generation I suppose.

[Odin2005]

27. I prefer real mayo.