Citra hop scented beard balm anyone?

[T_i_B]

I'm honestly struggling to think of anything more "hipster" then this.

http://drinkupcolumbus.com/2014/07/30/beerded-beard-balm-hops/

Like many craft beer fans, Bob Lesher has a beard. A big one.

The bearded brain behind The Artful Pint has combined his love of beer and beards into the Beerded Beard Co, a new line of hop-infused beard balms.

“A beard balm is essentially a leave-in beard conditioner often containing one or more base oils, some fancy-schmancy add-ins and some fragrances,” said Lesher. “It’s meant to make one’s beard look all clean, lively and under control. It makes the beard softer and less frizzed out, too, which is always a good thing.”

After much research and many rounds of formulation, he developed Lesher’s Beerd Balm, which he claims is the world’s first and only hop-infused beard balm. In addition to hops, the balm contains grapeseed oil, shea butter, coconut oil, pumpkin seed oil, argan oil, beeswax and vitamin E. The beer’d beard balm is currently available in Citra, Cascade, Columbus, Centennial, Fuggle, Saaz and Tettnang hop varieties.

[eShirl]

1. hmmm.. DH already has "beer beard..."

(a grownup version of the milk moustache)

[Chan790]

2. Is there something hipster about not wanting to have a scragly stinky beard?

I mean, yeah, the guy's probably a hipster...but this seems like a more-universal type of product.

Lots of men have beards, not just the hipsters. It's the in thing for the hipsters but a year from now beards will be passe for the hipsters and this guy probably will still be in business selling beard balm.

[T_i_B]

3. More the choice of hops as the scent

Citra hopped beer plus big beard is a pretty hipstery thing, as anyone who has been in Brewdog bar will attest.

I must admit at this point that the most blatant hipsters I know are all brewers.

And beyond that, beards have been part of the ale enthusiast stereotype for decades, and any member of the Campaign For Real Ale will attest.