Coca-Cola Apologizes for "You Retard" Bottle Cap

[KamaAina]

http://abcnews.go.com/Lifestyle/coca-cola-apologizes-offensive-bottle-cap/story?id=20308898

Blake Loates of Edmonton in Alberta, Canada told Metro Calgary she was shocked when she opened her beverage and read the words "YOU RETARD," written inside of the cap. The language was particularly painful to her and her family as one of Loates' younger sisters, Fiona, 11, has cerebral palsy and autism....

"What would you do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, "YOU RETARD"?" Doug Loates wrote in his letter swearing off the beverage company for life. "Think about it. I bet you'd be pissed off if you had a Fiona in your life… Can you imagine if SHE had opened this bottle?"...

Representatives for Coca-Cola have since stated that the language inside of the cap was the product of a competition pairing one random English word with a second random French word. In French, "retard" means "late" or "delayed." The word's English connotation was missed during the review process, said a spokesperson.

[bluesbassman]

1. I can't imagine why the company would purposely allow that, but still...

that has to be the lamest excuse I've heard in a long time. Kinda makes one wonder if they really meant it.

[KamaAina]

2. Well, it was in Canada, which is bilingual

most of the other caps must have read "cat fromage" or something.