Bread made of insects to be sold in Finnish supermarkets

[jpak]

https://www.washingtonpost.com/business/bread-made-of-insects-to-be-sold-in-finnish-supermarkets/2017/11/23/14cfb29e-d043-11e7-a87b-47f14b73162a_story.html?utm_term=.06b54f15f6bf

COPENHAGEN, Denmark — One of Finland’s largest food companies is selling what it claims to be a first: insect bread.

Markus Hellstrom, head of the Fazer group’s bakery division, said Thursday that one loaf contains about 70 dried house crickets, ground into powder and added to the flour. The farm-raised crickets represent 3 percent of the bread’s weight, Hellstrom said.

“Finns are known to be willing to try new things,” he said, and according to a survey commissioned by Fazer “good taste, freshness” were among the main criteria for bread.

According to recent surveys of the Nordic countries, “Finns have the most positive attitudes toward insects,” said Juhani Sibakov, head of Fazer Bakery Finland’s innovation department.

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[democratisphere]

1. Insects don't belong in bread.

Specially the bread I eat.

[3catwoman3]

2. I could get myself to try cricket flour, I think.

Bees, ants, anything else, no way. No meal worms, either.

[Cicada]

3. Rapeseed oil changed name to Canola. Insect food just needs a good name to prosper.

Git rid of “insect” or “bug” or “worm.”

Change cockroach to nuttleleaf. I could get behind nuttleleaf bread.

[Rhiannon12866]

4. Yikes! I've been to Finland - though it was a long time ago - but I had no idea what I was eating

Though I'm relatively sure there were no insects involved.

[DFW]

5. I was there long ago. Pre-insect bread, I think.

I hope, anyway!

[peacebuzzard]

6. Extra protein

I don’t believe it would qualify as vegetarian however.
I would have to pass.