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Related: About this forumA company responds to a negative post on their facebook page with humor. Priceless.
http://www.adweek.com/adfreak/maxipad-brand-goes-blood-brilliant-reply-facebook-rant-144500
Brands often freeze up when they're criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. A week ago, a man named Richard Neill posted a rant on Bodyform's Facebook wall, humorously calling out the brand for false advertisingsaying his girlfriend doesn't have happy periods like those depicted in the ads, but instead becomes "the little girl from the exorcist with added venom and extra 360 degree head spin." The post has gotten more than 84,000 likes. Rather than ignore it, Bodyform one-upped Mr. Neill with the video below, in which it pretends to fess up about its pathological lying. The clip is genius from the opening frames, as we see CEO Caroline Williams (actually played by an actress) pour herself a glass of blue water. "I think it's time we came clean," she says. "We lied to you, Richard, and I want to say sorry. Sorry." She goes on to facetiously explain why the company has used metaphorical imagery in its ads rather than focusing on "the blood coursing from our uteri like a crimson landslide." It's an inspired bit of writing and performance, capped off by a hilarious ending.
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A company responds to a negative post on their facebook page with humor. Priceless. (Original Post)
Hamlette
Oct 2012
OP
Xipe Totec
(43,890 posts)1. Brilliant! nt
TreasonousBastard
(43,049 posts)2. I think they're both pretty cool...
Richard's rant isn't nasty at all, just cute, and the answer is advertising at its finest.
The two of them in an ad would be awesome.
Hamlette
(15,412 posts)3. Had Richard's post not been so tongue-in-cheek, the response wouldn't have been so funny. n/t
TreasonousBastard
(43,049 posts)4. True dat, and poor Richard, while he did his best...
was, alas, no match for a team of professionals who do this sort of thing for a living.
But, he was good enough to get their attention.