Hulu is filling SXSW with silent Handmaids (includes video tweets)
Source: A.V. Club
With its glimpse into an America where women have been legally designated as the property and chattel of the men around them, Hulus upcoming Margaret Atwood adaptation The Handmaids Tale is set to be one of the most unpleasantly relevant TV shows of 2017. The seriescreated by The 100 and ER producer Bruce Millermade a silent splash at todays SXSW, with Adweek reporting that Hulu has hired a bunch of unspeaking, red-clad Handmaids to walk together through the festival.
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Per Atwoods book, the Handmaids are apparently sticking together in pairs, the better to police each others behavior and reporting deviations. The shows official Twitter account suggests that something might happen if people ask the performers Should we walk by the river?; meanwhile, most of the people at SXSW just seem freaked out to see Atwoods tale of institutional misogyny bleeding out into the real world.
http://www.avclub.com/article/hulu-filling-sxsw-silent-handmaids-251913
Pretty ingenious marketing!