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Christmas Ads (from Europe) Better than you're used to. (Original Post) MattSh Dec 2015 OP
That first one is a real... 3catwoman3 Dec 2015 #1
Really beautiful! Thanks. oldandhappy Dec 2015 #2
Dunno, the degree of emotional manipulation is disturbing. Helen Borg Dec 2015 #3
Agree eom drmeow Dec 2015 #5
Thank you.. LiberalArkie Dec 2015 #4
The second one I really yuiyoshida Dec 2015 #6
"better", indeed. CanSocDem Dec 2015 #7
 

CanSocDem

(3,286 posts)
7. "better", indeed.
Sat Dec 26, 2015, 09:38 AM
Dec 2015


NA advertisers are practically illiterate. MadMen was a good example of the distance advertising has fallen since the 60's. What used to be about promoting a product has morphed into caricaturing the consumer. And in an environment dominated by consumerism, the need to tell a story is gone.

The 'story' is already there. If you want to be....'smart, free, patriotic, fun-loving etc'....Buy This.

North American advertisers don't waste their time telling a story and even if they could maintain a dramatic narrative for a minute or so, it would still end back at the consumer, for better or worse.

Thanks for posting MattSh.


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