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Who killed the Chrysler Airflow?
Too Good to Succeed
July 23, 2013 | by B. Alexandra Szerlip
In the summer of 1938, when the first issue of Action Comics introduced the world to Superman, its cover featured the Man of Steel lifting a steel-framed Chrysler Airflow, the first sincere and authentic streamlined car,1 above his head. It was the 1937 model, down to its rounded, beetle-brow hood and tapered rear, its grooved speed lines and triangular back opera window, its whitewall tires and condensed, newly horizontal grille. The following year, when Universal Pictures decided to make a film version of the popular radio serial The Green Hornet, the screenplay called for the hero to drive a car with ultramodern lines, something that looked fast. (That thing travels faster than the bullets I send after it, notes a patrol officer during a chase scene.) But by then, the Airflowa vehicle vastly superior in speed, safety, and comfort to anything on Americas roadshad been so maligned in the publics imagination, thanks in part to a competitors expensive smear campaign, that, decades later, it would still be spoken of as the greatest failure in automotive history. Instead, Universal chose a 1937 Ford Lincoln Zephyr. The name was meant to evoke the Burlington Zephyr, a 1934 streamlined train (featured in the 1935 film The Silver Streak). When The Green Hornet returned as a TV series in 1966, the Black Beauty returned as a Chrysler Imperial, modified to fire rockets as the 200-mph Black Beauty, the Green Hornets signature transport, its speedster look augmented with stylized lightning bolts painted on the fender skirts and a Flight of the Bumblebee soundtrack.
Chryslers 1929 coupe had been inspired, claimed company ad men, by the canons of ancient classic art? ?authentic forms of beauty which have come down the centuries unsurpassed and unchallenged, its radiator with cowl molding suggested the repetition motif in a Parthenon frieze, its front elevation replicated the Egyptian lotus leaf pattern. This patient pursuit of beauty will doubtless prove a revelation to those who have probably accepted Chrysler symmetry and charm as fortunate but more or less accidental. The following year, the new models were said to be as distinctive and charming as the Parisian couture of Paquin and Worth. But the focus soon shifted from ancient history and European aesthetics to what was taking shape in the New Worlds own backyard. Walter P. Chrysler was a self-made man who understood the importance of tenacity and vision. In 1905, he had borrowed a considerable amount of money to buy a car that caught his eye for the sole purpose of dismantling it to see how it worked. A few years later, he was General Motorss first vice president, and not long after that, he quit to start a rival company that was now riding high. In 1933, despite a debilitating economywages nationwide had dropped sixty percent, more than twelve million Americans were unemployed, and business as a whole was running at a net loss exceeding five billion dollarsChrysler turned a considerable profit, the only company to produce more cars that year than it had in its Parthenon-Egyptian Lotus phase, just prior to the crash...
The taillights and dual headlamps were flush to the body, the rear wheels were enclosed; there were chrome-enhanced, wraparound bumpers, a dust-proof luggage compartment, and one no longer had to step up from the running board to get inside. An almost theatrical (what Loewy would call hysterical) grille of vertical chrome bars ran up and over the sloped hood. And then there were the white-walled inner-tube tires, a natty touch, like a double pair of gleaming spats. Adding white as trim on black was, according to at least one contemporary source, a Bel Geddes innovation.4 The interior featured divan-like adjustable seating. The leather-trimmed cushions set into polished chrome tubular frames created a sophisticated, Moderne armchair look. The flooring was marbleized rubber, the various hard surfaces molded from Bakelite or Formica. It has so many Art Deco touches, notes vintage car collector Jay Leno, that it looks like youre sitting in the Chrysler Building. ...
In David Mamets 1977 play, The Water Engine, a struggling young Depression-era engineer, Charles Lang, creates an engine that runs on the energy released when the hydrogen and oxygen molecules of H2O are separated. Cheap. Efficient. Green. Revolutionary.24 Its his ticket, Lang thinks, to a better life. At first, the powers-that-be take him for a madman, a crazy dreamer. But when his engine proves itself, they quickly try to buy him off and bury it. When Lang refuses to relinquish the rights (the bad guys include a patent lawyer), both he and his sister meet a gruesome end. Its difficult to ignore the shadows of the Airflow and the Tucker Torpedo in this cautionary tale. Set against the background of Chicagos World of Progress Fair, where the Airflow had been showcased, its a haunting indictment of the American Dream, an evisceration of the Horatio Alger and level playing field myths that so many in the twentieth century were raised to believe in. Thirty-five years after Mamets play debuted, an MIT professor invented his own water engine, an artificial leaf that, when dropped into a jar of water in the sunlight, bubbles away, releasing hydrogen that can be used in fuel cells to make electricity.
http://www.theparisreview.org/blog/2013/07/23/too-good-to-succeed/
July 23, 2013 | by B. Alexandra Szerlip
In the summer of 1938, when the first issue of Action Comics introduced the world to Superman, its cover featured the Man of Steel lifting a steel-framed Chrysler Airflow, the first sincere and authentic streamlined car,1 above his head. It was the 1937 model, down to its rounded, beetle-brow hood and tapered rear, its grooved speed lines and triangular back opera window, its whitewall tires and condensed, newly horizontal grille. The following year, when Universal Pictures decided to make a film version of the popular radio serial The Green Hornet, the screenplay called for the hero to drive a car with ultramodern lines, something that looked fast. (That thing travels faster than the bullets I send after it, notes a patrol officer during a chase scene.) But by then, the Airflowa vehicle vastly superior in speed, safety, and comfort to anything on Americas roadshad been so maligned in the publics imagination, thanks in part to a competitors expensive smear campaign, that, decades later, it would still be spoken of as the greatest failure in automotive history. Instead, Universal chose a 1937 Ford Lincoln Zephyr. The name was meant to evoke the Burlington Zephyr, a 1934 streamlined train (featured in the 1935 film The Silver Streak). When The Green Hornet returned as a TV series in 1966, the Black Beauty returned as a Chrysler Imperial, modified to fire rockets as the 200-mph Black Beauty, the Green Hornets signature transport, its speedster look augmented with stylized lightning bolts painted on the fender skirts and a Flight of the Bumblebee soundtrack.
Chryslers 1929 coupe had been inspired, claimed company ad men, by the canons of ancient classic art? ?authentic forms of beauty which have come down the centuries unsurpassed and unchallenged, its radiator with cowl molding suggested the repetition motif in a Parthenon frieze, its front elevation replicated the Egyptian lotus leaf pattern. This patient pursuit of beauty will doubtless prove a revelation to those who have probably accepted Chrysler symmetry and charm as fortunate but more or less accidental. The following year, the new models were said to be as distinctive and charming as the Parisian couture of Paquin and Worth. But the focus soon shifted from ancient history and European aesthetics to what was taking shape in the New Worlds own backyard. Walter P. Chrysler was a self-made man who understood the importance of tenacity and vision. In 1905, he had borrowed a considerable amount of money to buy a car that caught his eye for the sole purpose of dismantling it to see how it worked. A few years later, he was General Motorss first vice president, and not long after that, he quit to start a rival company that was now riding high. In 1933, despite a debilitating economywages nationwide had dropped sixty percent, more than twelve million Americans were unemployed, and business as a whole was running at a net loss exceeding five billion dollarsChrysler turned a considerable profit, the only company to produce more cars that year than it had in its Parthenon-Egyptian Lotus phase, just prior to the crash...
The taillights and dual headlamps were flush to the body, the rear wheels were enclosed; there were chrome-enhanced, wraparound bumpers, a dust-proof luggage compartment, and one no longer had to step up from the running board to get inside. An almost theatrical (what Loewy would call hysterical) grille of vertical chrome bars ran up and over the sloped hood. And then there were the white-walled inner-tube tires, a natty touch, like a double pair of gleaming spats. Adding white as trim on black was, according to at least one contemporary source, a Bel Geddes innovation.4 The interior featured divan-like adjustable seating. The leather-trimmed cushions set into polished chrome tubular frames created a sophisticated, Moderne armchair look. The flooring was marbleized rubber, the various hard surfaces molded from Bakelite or Formica. It has so many Art Deco touches, notes vintage car collector Jay Leno, that it looks like youre sitting in the Chrysler Building. ...
In David Mamets 1977 play, The Water Engine, a struggling young Depression-era engineer, Charles Lang, creates an engine that runs on the energy released when the hydrogen and oxygen molecules of H2O are separated. Cheap. Efficient. Green. Revolutionary.24 Its his ticket, Lang thinks, to a better life. At first, the powers-that-be take him for a madman, a crazy dreamer. But when his engine proves itself, they quickly try to buy him off and bury it. When Lang refuses to relinquish the rights (the bad guys include a patent lawyer), both he and his sister meet a gruesome end. Its difficult to ignore the shadows of the Airflow and the Tucker Torpedo in this cautionary tale. Set against the background of Chicagos World of Progress Fair, where the Airflow had been showcased, its a haunting indictment of the American Dream, an evisceration of the Horatio Alger and level playing field myths that so many in the twentieth century were raised to believe in. Thirty-five years after Mamets play debuted, an MIT professor invented his own water engine, an artificial leaf that, when dropped into a jar of water in the sunlight, bubbles away, releasing hydrogen that can be used in fuel cells to make electricity.
http://www.theparisreview.org/blog/2013/07/23/too-good-to-succeed/
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Who killed the Chrysler Airflow? (Original Post)
MinM
Jul 2013
OP
Ah, yes. If you can't succeed, make the other guy fail. Standard business practice.
SharonAnn
Jul 2013
#1
SharonAnn
(13,780 posts)1. Ah, yes. If you can't succeed, make the other guy fail. Standard business practice.