NY Times Sunday Magazine - The Extraordinary Science of Junk Food

[LiberalElite]

On the evening of April 8, 1999, a long line of Town Cars and taxis pulled up to the Minneapolis headquarters of Pillsbury and discharged 11 men who controlled America’s largest food companies. Nestlé was in attendance, as were Kraft and Nabisco, General Mills and Procter & Gamble, Coca-Cola and Mars. Rivals any other day, the C.E.O.’s and company presidents had come together for a rare, private meeting. On the agenda was one item: the emerging obesity epidemic and how to deal with it. While the atmosphere was cordial, the men assembled were hardly friends. Their stature was defined by their skill in fighting one another for what they called “stomach share” — the amount of digestive space that any one company’s brand can grab from the competition.

http://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html?src=me&ref=general&_r=0

[Viva_La_Revolution]

1. I just got this as an e-book

I knew it was gonna make me sick to read it.

[LiberalElite]

2. i do want to read the book

[supernova]

3. The End of Over Eating

by David Kessler (former head of the FDA)

covers much of the same territory in a very readable format. He goes into great detail about how and why certain modern (fast, cheap, available everywhere) foods are born and designed to keep you buying them.

http://www.amazon.com/dp/1605297852/?tag=googhydr-20&hvadid=3299546455&hvpos=1t1&hvexid=&hvnetw=g&hvrand=4852156871786425542&hvpone=&hvptwo=&hvqmt=b&ref=pd_sl_48554sac3s_b