Why There Are Many More Swing Voters Than You Think
Why There Are Many More Swing Voters Than You Think
Ruy Teixeira
April 12, 2012 | 12:00 am
With the GOP primary now all but officially over—congratulations, Mr. Romney—we can safely declare it swing voter season. As the general election campaign heats up, ever more attention is going to shift to that special class of voters who we presume will be responsible for picking our next President. But there’s good reason to believe that the vast majority of Americans, including professional journalists and campaign operatives, wouldn’t recognize a typical swing voter if they met one.
Indeed, the application of the term “swing voter” deserves a lot more scrutiny than it generally earns. As it is, the term is thrown around carelessly to apply to large demographically or ideologically defined groups. The most common assumption, for example, is that swing voters are synonymous with political independents, but as I explained at length in a recent book review, that is an utterly fanciful notion.
Instead, the simplest and clearest way to think about it is on the level of the individual voter. For an individual voter to qualify as a swing voter, the relevant criterion that needs to be fulfilled is persuadability. And that’s not a quality that’s exclusive only to those who are completely undecided, or who are only weakly committed to a candidate. Even those who are moderately committed can be persuaded to deepen their commitment. And the deepening of an existing affiliation with a candidate can be just as significant, both statistically and electorally speaking, as attracting mild commitment from someone who had previously been mildly committed to another candidate.
The important factor is not where voters’ inclinations started out, but the fact that their inclinations were changed at all. The act of persuading a swing voter has traditionally been thought of as moving a given voter from more likely to vote against a given candidate to more likely to vote for him—say from 55 percent likely to vote against to 55 percent likely to vote for. But it could also mean moving that voter from somewhat likely to vote for a candidate to very likely to support that candidate (say from 55 percent likelihood to 65 percent)—or, for that matter, from very likely to almost certain (65 percent to 75 percent). All three of these examples are mathematically equivalent—and it makes sense to think of them all as swing voters.
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http://www.tnr.com/article/politics/102612/election-swing-voters-campaign-2012
