Amazon warehouse envoys rally to tweet upbeat comments about working conditions

[mahatmakanejeeves]

Sharon Nunn Retweeted:

More than a dozens low-level Amazon workers simultaneously created identical Twitter accounts with the sole purpose of going into people's mentions to praise Amazon

Amazon won't say if it coordinated the effort or if it's paying the workers extra for PR

Link to tweet

Amazon | Business | Technology

Amazon warehouse envoys rally to tweet upbeat comments about working conditions

Originally published August 23, 2018 at 6:13 pm Updated August 24, 2018 at 6:39 am



More than a dozen Amazon workers opened Twitter accounts in August and started responding to critics of the company with upbeat tweets about working conditions. (Screenshot of Twitter)

A new group of Amazon employees sharing their happiness with their jobs in company warehouses, though small, appears to represent a new front in the company’s effort to portray itself as a generous employer. Amazon has been criticized for years by activists and labor unions for working conditions in its warehouses.

By Matt Day
Seattle Times business reporter

In the battle for America’s hearts and minds on social media, Amazon has apparently enlisted some of its warehouse workers.

A group of more than a dozen Amazon Twitter users in the last two weeks started responding to critics of the company on the social media site, sharing upbeat tales of their working conditions and pay at Amazon’s distribution network.

Identified by first names and “Amazon FC Ambassador,” they each opened a Twitter account this month, are unfailingly polite, and pepper emojis into conversations about the generosity of their benefits packages and job satisfaction at Amazon’s fulfillment centers, the company’s term for its sprawling warehouses.

In a typical interaction, one non-Amazon Twitter user opined that “the way Amazon treats its workers is shameful,” and linked to a news article about retailers that compete with Amazon.
....

Matt Day: 206-464-2420 or [e-mail]; on Twitter: @mattmday.

[earthshine]

1. Sounds like Stockholm Syndrome to me.

In any large-enough random group of people, you will find those who are predisposed to kiss the ass of those above them, even if it doesn't result in reward.

The kissing itself gives them pleasure. It lets them feel they have their place in the Universe.

[0rganism]

2. looks like someone on staff learned how to make twitter bots

happy little robots

[Blue_playwright]

3. It's creepy but...

They are open about it in the user names and content. I do social media marketing and I think this can be effective for them -as long as the employees truly drink the Kool-Aid and aren’t being forced to do it.

If the posts are authentic, it’s a good part of their plan.

[marble falls]

4. So what were the odds of that happening?