Romney Reopens Whatever-It-Takes Playbook
When Gov. Rick Perry began rising in the polls, Mitt Romney was ready with a potent debate-night assault: under Mr. Perry, illegal immigrants in Texas received a $100,000 tuition break.
As Newt Gingrich surged, the Romney campaign dispatched colleagues of Mr. Gingrich, a former House speaker, to ridicule him as “narcissistic” and “erratic” in conference calls that required a sardonic pass code: “Newt Gingrich is an unreliable leader.”
And with Rick Santorum persisting as a threat as 10 states prepare to vote on Tuesday, Mr. Romney unleashed an ad in Ohio on Thursday mocking him as an unprincipled flip-flopper.
The Romney campaign’s shortcomings have been on vivid display in recent weeks, from verbal stumbles to a failure to stir the passions of the Republican base.
http://www.nytimes.com/2012/03/02/us/politics/romney-parries-rivals-with-negative-ads.html?_r=1&ref=politics
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What BALLS
