PR Mind Control: Even Better Than the Real Thing | Mickey Z.
Photo credit: Mickey Z.
Mickey Z. -- World News Trust
Sept. 12, 2014
As force is always on side of the governed, the governors have nothing to support them but opinion.
- David Hume
If a given market has the capability to supply a never-ending array of products, ideologies, concepts, and goods, how do we ultimately make our choices? What persuades pliable, willing consumers to select Coke or Pepsi, McDonalds or KFC, MasterCard or Visa, Crest or Colgate, Facebook or Twitter?
Bigger picture: What makes us believe we actually need any of these commodities in the first place? The easy answer, of course, is advertising.
We see the commercials, we hum the jingles, we even pay good money to adorn our bodies with clothing bearing corporate logos. Clearly the many billions of dollars spent each year on advertising profoundly influence our lives. But theres also a parallel industry -- albeit with a much lower profile.
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