Check, please: Priceline buys OpenTable for $2.6B
Source: AP-Excite
By ANNE D'INNOCENZIO and JOSEPH PISANI
NEW YORK (AP) Priceline has negotiated a $2.6 billion entree into the restaurant business.
The global travel booking king announced Friday it is acquiring OpenTable Inc. in a deal that would put Priceline into a new business doing for restaurant reservations much what it does for hotel bookings.
The deal should give Priceline a new way to cater to its increasingly mobile-savvy customers, while parlaying Priceline's global reach to expand OpenTable to other countries.
"Travelers are diners," Priceline Group CEO and President Darren Huston said on a conference call. "It's the same customers. There's opportunity to cross-promote brands."
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FILE - In this Thursday, Nov. 2, 2000, file photo, Priceline.com headquarters is shown, in Norwalk, Conn. Priceline is buying online restaurant reservation company OpenTable for $2.6 billion. The deal should help Priceline, the online travel company, branch out into a new business segment. (AP Photo/Douglas Healey, File)