Coca-Cola to remove controversial drinks ingredient
Source: bbc.co.uk
The world's largest beverage-maker, Coca-Cola, plans to remove a controversial ingredient from some of its US drinks brands by the end of this year, following an online petition.
Brominated vegetable oil, or BVO, is found in Coca-Cola fruit and sports drinks such as Fanta and Powerade. Rival Pepsi removed the chemical from its Gatorade sports drink last year. In Japan and the European Union, the use of BVO as a food additive is not allowed.
Pepsi has a plan to remove the ingredient from its entire product portfolio. It uses BVO in its Mountain Dew and Amp Energy drinks sold in the US. BVO has been used as a stabiliser in fruit-flavoured drinks as it helps to prevent ingredients from separating.
According to medical researchers at the Mayo Clinic, excessive consumption of soft drinks containing BVO has been linked to negative health effects, including reports of memory loss and skin and nerve problems.
Read more: http://www.bbc.com/news/business-27289259
This is the kind of news which NEVER, EVER gets proper coverage here...
Niceguy1
(2,467 posts)Shot someone it would get daily coverage.
crim son
(27,464 posts)Memory loss, skin and nerve problems? Good thing I don't drink soda.
christx30
(6,241 posts)by the soda prevents you from remembering that you drink it.
crim son
(27,464 posts)You make an excellent point!
merrily
(45,251 posts)picture in your mind off the bat. Example: When reading an ice cream label, I can picture cream immediately, but not carrageenan, an ingredient that is allowed even in organic cream.
http://www.cornucopia.org/tell-the-usda-to-remove-carrageenan-from-organic-foods/
Depending on how alert you've been to food issues, you may be surprised. (I'm only about 10% alert myself and therefore being surprised often.)
Alkene
(752 posts)that something named, "Powerade" sports drink would turn out to be less than a total health and fitness food?
'Cause the people who manufacture, name and market what you pour into your body totally respect you and your health. Right?
hint: brominated vegetable oil is an ingredient that is a patented flame retardant for plastics in addition to use for emulsifying citrus-flavored soft drinks.
Blue_Tires
(55,445 posts)a couple years back? LOLz
But the big issue is how American companies take advantage of lax laws to get away with selling Americans shit while sending their high-quality stuff overseas...
I was absolutely SHOCKED the first time I tasted some "American" food products in Brazil...It was like night and day...
E-Z-B
(567 posts)Aerows
(39,961 posts)It is shocking the things that get reported everywhere but in the US, but nary a peep in our press.