Retailers report a ‘difficult’ February
Source: Omaha World Herald-AP
NEW YORK (AP) Americans cut back on spending in February as cold weather and economic challenges chilled their appetite for spring merchandise.
The nations retailers on Thursday reported that sales slowed in February, a time when most stores get rid of winter merchandise and bring in swimsuits, ankle-length pants and other spring fashions.
But Americans spent more judiciously during the month as they contended with an increase in the payroll tax of 2 percentage points, income tax refunds that came later than usual and rising gas prices. Winter storms throughout much of the country in February also likely made spring merchandise less appealing to them.
February was a difficult month, said Ken Perkins, president of Retail Metrics LLC, a research firm. Retailers faced significant headwinds.
FULL story at link.
Read more: http://www.omaha.com/article/20130308/MONEY/703089952/1697#retailers-report-a-difficult-february
hobbit709
(41,694 posts)onehandle
(51,122 posts)BumRushDaShow
(129,165 posts)for stores - at least in the northern areas of the U.S., to continue to stock summer clothes in the dead of winter and winter clothes in the dead of summer. I have found that those places that at least kept some seasonal clothes there DURING THE SEASON would get my $$$. It's a PITA when you'd like to pick up a few heavy sweaters and they have damn bikinis and shorts on the racks in the middle of February or if you want to get a few short-sleeved summer blouses or a couple pairs of capris in July and the racks are filled with wool coats, flannel, and long-sleeved shirts.
llmart
(15,542 posts)When it's 12o outside who can even think of trying on sleeveless tank tops or bathing suits? Same with winter coats in the hot months. Clearly they don't do well selling these things off season because the next thing you see are racks and racks of these things that didn't sell on the clearance racks.
I invariably lose one winter driving glove or my walking earmuffs around February and then it's a bear trying to find a new pair.
Fearless
(18,421 posts)And know many others who do as well. The numbers are very bad there too. Of course, they're always bad in February for most kinds of places, but this year is really nasty.
sofa king
(10,857 posts)At least where I am, environmental conditions play a heavy role in whether or not people come out that day. Sun adds about 10-25% more to a day's receipts, while cold, rain, and snow can depress receipts by 50%.
For the past two months, hot air from China has been splitting the polar vortex over the Arctic Ocean and pooping cells of frigid polar air across North America. Because bad weather depresses sales more than good weather improves it, overall numbers have been lower than hoped.
People are not shy about saying that they stay home when the weather sucks. But show them these maps, and they'll freak out and ask you why you hate Jesus.
Our greed and insatiable desire for cheap Chinese crap is quite likely tied to this phenomenon. Thus we furnish the means by which we suffer, while vehemently denying that any of it exists at all.
RebelOne
(30,947 posts)and still paying their credit card bills.
llmart
(15,542 posts)are starting to realize that they don't need so much crap and that endless shopping isn't very fulfilling. As the population ages, a lot of people realize the years they have left on this earth shouldn't be wasted in walking around in malls and buying useless shit made in China.
Codeine
(25,586 posts)Frustrating as hell.
Norbert
(6,040 posts)We don't go out and drive around to different places over the weekend like we did in the fall. When it cost you almost a dollar in gasoline to drive up the road to buy a 50 cent newspaper you start to ask yourself if it is really necessary.
Blandocyte
(1,231 posts)I made a great deal on a big purchase last week. Might be time to see if Guitar Center will go 40% off list on that new Martin!
City Lights
(25,171 posts)There is only so much money, and we have to be careful how we spend it.
Earth_First
(14,910 posts)I can assure you that it wasn't snow that kept my pocketbook closed in February.