Super-PACs Kept Romney-Obama Even in $1 Billion Ad Race
Source: Bloomberg
Between April, when Romney clinched his Republican primary victory, and Oct. 28, there were 1,086,162 ads aired in the presidential race, with Democrats financing 568,269 compared with 517,893 backed by pro-Romney forces, according to New York- based Kantar Media’s CMAG.
A majority of the ads -- 87 percent -- carried a negative tone, the data shows, compared with 13 percent positive.
The president’s re-election campaign dominated the Democratic commercials -- 87 percent overall, with 84 percent of those negative. On the Republican side, Romney’s campaign controlled just 36 percent of the ads while 52 percent were the product of super-PACs and other groups. And of all the Republican commercials, 91 percent were attack ads.
It’s a ratio that some political strategists say wasn’t helpful to Romney or effective with voters. “It was way too much, way too early, way too negative and way too long,” Mark McKinnon, a media adviser to former President George W. Bush, said in an e-mail about the super- PACs. “I’d say 95 percent of all outside group spending is wasted. It’s all negative, most of it cheaply produced and it just becomes a wall of white noise. Voters aren’t stupid.”
Read more: http://www.bloomberg.com/news/2012-11-02/super-pacs-kept-romney-obama-even-in-1-billion-ad-race.html
What is amazing is the degree to which the Romney campaign was held up by corporate interests and billionaires. If Romney actually had to rely on donations from actual people, this election would be a cake walk. But, I guess we know why Romney angrily insisted that "Corporations are People!"
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