DNC launches hyper-local 2020 effort to shadow Trump on the trail
Source: NBC News
WASHINGTON — Voters in hundreds of small and medium-sized towns across America are about to be targeted with digital ads, press conferences and billboards featuring neighbors and friends who say they’ve been “betrayed” by President Donald Trump.
The effort is the main feature of the Democratic National Committee’s “war room” that launches on Thursday and is focused on defeating Trump in 2020, according to officials who briefed NBC News.
Responding to criticism that Democrats were too focused on Trump’s temperament and personal attributes during Hillary Clinton's 2016 presidential campaign, the party’s main organizing arm says it’s making a major expansion of its opposition research team that will be “hyper-focused” on the impact of Trump’s policies on local communities.
A team of several dozen staffers have compiled an archive of thousands of documents obtained through local news and Freedom of Information Act requests that will be used to spotlight promises Trump made during visits to specific communities — and to “put a human face” on what’s happened since then.
Read more: https://www.nbcnews.com/politics/2020-election/dnc-launches-hyper-local-2020-effort-shadow-trump-trail-n993196
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