Top Senate Democratic super PAC to make $80 million fall TV investment in nine battleground states

[DonViejo]

Source: The Washington Post




By Sean Sullivan
June 11 at 7:00 AM

The top Senate Democratic super PAC plans to spend about $80 million to reserve fall airtime for television commercials in nine battleground states, a sizable early investment in pursuit of winning control of the Senate.

Senate Majority PAC will soon secure post-Labor Day airtime in Arizona, Florida, Indiana, Missouri, Montana, Nevada, North Dakota, Tennessee and West Virginia, the group told The Washington Post. The spending represents its first wave of fall reservations, officials said.

“We are implementing an aggressive media strategy,” said Senate Majority PAC President J.B. Poersch, a close ally of Senate Minority Leader Charles E. Schumer (D-N.Y.). “We look forward to building off our existing momentum with smart, tactical planning to ensure victory in November,” he added in his statement.

Senate Majority PAC declined to detail how much money it intends to spend in each state. A strategist with the group said every state has at least a seven-figure ad buy.

Read more: https://www.washingtonpost.com/news/powerpost/wp/2018/06/11/top-senate-democratic-super-pac-to-make-80-million-fall-tv-investment-in-nine-battleground-states/?utm_term=.116fd84d9b92

[beachbum bob]

1. we need another $200-300 million for senate candidates alone in the battleground states

$80 million is a drop in the bucket