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Are_grits_groceries

(17,111 posts) Sat Jul 21, 2012, 06:42 AM Jul 2012

Getting Drunk Will be Super Easy with Water-Flavored “Air”

Do you like getting drunk but hate the taste of alcohol. Are you a vodka/soda guy (or gal) too impatient to mix a simple adult beverage? When you're drinking water, do you often wish you were drunk of your ass already, for crying out loud?

If so, it's possible that you're an alcoholic. But never mind that, for now. What you need to know is that a new beverage is about to come on the market, and it will make your life a helluva lot easier in certain respects. (And probably terrible in others?)

Air Premium Clear Malt Beverage is Fourloko's borrrrrring, carbonated cousin. A simple mixture, just water and alcohol (plus carbonation), Air is advertised to be an alcoholic beverage that tastes like water. 95 calories. A minimalist design. 4% ABV. And a patented process by which fermented malt is made colorless, odorless and without flavor. It's almost as though you're not really drinking at all. Or at least you can tell yourself that, while you drain can after bland can of the stuff. (There are berry and citrus-flavored options, too, if you feel like getting wild.)

The product is set to launch very soon in San Francisco, Las Vegas, Los Angeles, Portland and Seattle, and elsewhere across the country after that. If Fourloko, which was not shy about being an alcoholic beverage, got yanked off the market for its delicious, delirium-inducing drinkability. Air's future is perhaps even more uncertain. It'll certainly be fun to try, though. And then go out for a real drink, of course. [Foodbeast]
http://gizmodo.com/

Smh