A brain science expert explains how to deprogram truth-denying Trump supporters
GLEB TSIPURSKY, ALTERNET, at Raw Story
https://www.rawstory.com/2017/10/a-brain-science-expert-explains-how-to-deprogram-truth-denying-trump-supporters/
"SNIP..........
The Biology of Truth Vs. Comfort
Why should the human brain be structured so that mere repetition, without any more evidence, causes us to believe a claim more strongly? The more often we are exposed to a statement, the more comfortable it seems. The fundamental error most people make is mistaking statements that make them feel comfortable for true statements.
Our brains cause us to believe something is true because we feel it is true, regardless of the evidence—a phenomenon known as emotional reasoning. This strange phenomenon can be easily explained by understanding some basic biology behind how our brain works.
When we hear a statement, the first thing that fires in our brain in a few milliseconds is our autopilot system of thinking, composed of our emotions and intuitions. Also known as System 1, the autopilot system is what the Nobel Prize-winning scientist Daniel Kahneman identified as our two systems of thinking in his 2011 Thinking, Fast and Slow, and represents the more ancient system of our brain. It protected us in the ancestral environment against dangerous threats such as saber-toothed tigers by making us feel bad about them and drew us toward what we needed to survive such as food and shelter by making us feel good about them. The humans who survived learned well to heed the autopilot system’s guidance, and we are the children of these humans.
Unfortunately, the autopilot system is not well calibrated for the modern environment. When we hear statements that go against our current beliefs, our autopilot system perceives them as threats and causes us to feel bad about them. By contrast, statements that align with our existing beliefs cause us to feel good and we want to believe them. So if we just go with our gut reactions—our lizard brain—we will always choose statements that align with our current beliefs.
...........SNIP"
= new reply since forum marked as read
linked therein 
OK, OK, usually true, I am usually so angry at the headline I cant click the link in fear of having another god damn heart attack
