Branding idea....the anti-jackass party
Everyone knows a jackass.
Jackasses add nothing to society or their neighborhood.
Jackasses add nothing to the work environment.
Jackasses are terrible for stable relationships.
Jackasses are terrible as parents.
Jackasses might be employers who treat employees badly.
They promote the asskissers instead of the competent.
They cheat employees out of earned wages.
They treat employees as ants to be crushed beneath their shoes.
Jackasses might be the uncle you don't want to invite to your wedding or the uncle who is always drunk and looking for a fight.
Jackasses think that their point of view is the only valid point of view.
For example, someone who think that their need for a firearm to defend from possible bear attacks in the wilderness....means that they should be armed to the hilt when they enter an elementary school because after all lethal attacks by 6 year olds against 225 pounds of manhood are a serious threat to his safety.
Someone who is failing in their own life but tells you how to live your life and demands laws that control your body and health is another version of jackass.
Someone who tries to stop a city like Charlottesville which had made a decision to remove a divisive symbol of oppression and doesn't even live in Charlottesville is a jackass.
Someone who thinks that polluting and endangering the health not only of his neighbors but of the entire globe is the right thing to do because 'there is disagreement' among scientists, while ignoring that the only scientists disagree are those being paid by the polluters, is another jackass.
