You can now snort chocolate but should you?
Now meet Coco Loko, a snortable chocolate powder being marketed as a drug-free way to get a buzz. The product, created by Orlando-based company Legal Lean, includes cacao powder, as well as gingko biloba, taurine and guarana, which are commonly found in energy drinks.
Nick Anderson, the 29-year-old founder of Legal Lean, says he heard about a chocolate-snorting trend in Europe a few months ago. He ordered a sample and gave it a try.At first, I was like, Is this a hoax?,' he recalled. And then I tried it and it was like, okay, this is the future right here.
That led him to invest $10,000 into creating his own raw cacao snuff. It took about 10 tries over two months to come up with the mixture, which was created by an Orlando-based supplement company.
The effects of the cacao-based powder, he said, last about 30 minutes to an hour, and are almost like an energy-drink feeling, like youre euphoric but also motivated to get things done. But doctors say theyre not quite sure what to make of the brown powder, which hit U.S. shelves last month and is not approved by the Food and Drug Administration.
https://www.washingtonpost.com/news/business/wp/2017/07/04/you-can-now-snort-chocolate-but-should-you/?hpid=hp_hp-more-top-stories-2_chocolate-snort-10pm%3Ahomepage%2Fstory&utm_term=.b9ca0e304ec0