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demmiblue

(36,893 posts)
Fri Jun 9, 2017, 11:42 AM Jun 2017

See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week

We’ve heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway.

“The Lunchbox” opens on a familiar scene of schoolchildren eating lunch. But one boy’s lunchbox is empty, so he kills time by wandering the halls and stopping at the water fountain before heading back to his classroom.

...

The spot by ad agency Kitchen in Oslo, Norway—a joint venture of Leo Burnett and Publicis—is beautiful and simple, and part of a larger campaign for the Norwegian Directorate for Children, Youth and Family Affairs.

Aimed at recruiting more Norwegian foster homes, the ad portrays the power of community. And it’s certainly getting its share of attention—to the tune of almost 120 million Facebook views in the seven days since its release.




http://www.adweek.com/creativity/see-the-quietly-lovely-norwegian-ad-that-has-120-million-views-in-a-week/
39 replies = new reply since forum marked as read
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See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week (Original Post) demmiblue Jun 2017 OP
Trump & Devos MyOwnPeace Jun 2017 #1
Yes! They are the opposite of this ad. Madam45for2923 Jun 2017 #29
Conservatives don't even know they're against everything this vid is for YCHDT Jun 2017 #2
Yes, they do. Mr. Evil Jun 2017 #15
Dangit, I got something in my eye! Pacifist Patriot Jun 2017 #3
me too... bluecollar2 Jun 2017 #4
When he felt the weight of the lunchbox the second time... displacedtexan Jun 2017 #6
Yes, me too. suffragette Jun 2017 #10
Damn dust. Doreen Jun 2017 #11
Made me tear up SweetieD Jun 2017 #5
shit .. me too . and I am at work Le Gaucher Jun 2017 #8
And me, too. Very beautiful. Demoiselle Jun 2017 #9
Me too. So moving. Amaryllis Jun 2017 #25
Thank you for this. Jane Austin Jun 2017 #7
Imagine a lunch box with no Oreos or Twinkies or Lay's chips or other prepackaged products. Doremus Jun 2017 #12
I was just going to make a similar comment! GMTA. nt tblue37 Jun 2017 #22
Me, too! After being a grade school volunteer, I can't believe the absolute shit Nay Jun 2017 #26
Oh, you lunch people........ MyOwnPeace Jun 2017 #30
some of us are working on that NJCher Jun 2017 #34
Damn onions. LoisB Jun 2017 #13
Lovely malaise Jun 2017 #14
The very real and actual humanity exhibited in the Mr. Evil Jun 2017 #16
It seems like such a faraway dream, doesn't it -- compared to living here. Nay Jun 2017 #27
K&R Scurrilous Jun 2017 #17
That is a great picture. But her emails. LOL. kairos12 Jun 2017 #20
Know what you'd find in an empty lunchbox filled by the GOP? SergeStorms Jun 2017 #18
Ketchup and pickles. The GOP call those vegetables. nt tblue37 Jun 2017 #23
The Reich Wing would scream, "see, he's a taker." kairos12 Jun 2017 #19
Lunchbox msdjg Jun 2017 #21
Welcome to DU irisblue Jun 2017 #33
Very Nice lancelyons Jun 2017 #24
K&R... spanone Jun 2017 #28
How very beautiful... CaliforniaPeggy Jun 2017 #31
It is, isn't it? It is not about 'me', it is about 'we'. demmiblue Jun 2017 #35
Who is chopping onions in GD? irisblue Jun 2017 #32
Thanks, I needed that. lpbk2713 Jun 2017 #36
I got all my tears out when I shared it on Ilsa Jun 2017 #37
Beautiful ad canetoad Jun 2017 #38
That was heartwarming speaktruthtopower Jun 2017 #39

Mr. Evil

(2,856 posts)
15. Yes, they do.
Fri Jun 9, 2017, 01:37 PM
Jun 2017

That's why they perpetually seek out newer methods of applying their boot heels on the necks of the poor and working poor.

Doremus

(7,261 posts)
12. Imagine a lunch box with no Oreos or Twinkies or Lay's chips or other prepackaged products.
Fri Jun 9, 2017, 01:26 PM
Jun 2017

This ad could never be made in America.

Nay

(12,051 posts)
26. Me, too! After being a grade school volunteer, I can't believe the absolute shit
Fri Jun 9, 2017, 02:31 PM
Jun 2017

in EVERY, and I mean EVERY, kid's lunchbox. (I'm in the U.S.) No wonder cashiers don't know what a pear, or a zucchini, is when you check out. They've never seen one, much less eaten one, until they got the job.

After two or three generations of trash food, it's no wonder that even most adults eat like this. It's what their tastebuds are accustomed to. Real food tastes weird to them.

MyOwnPeace

(16,938 posts)
30. Oh, you lunch people........
Fri Jun 9, 2017, 02:40 PM
Jun 2017

must be Libtards! You probably think Michelle Obama was doing a good thing with her push for better meals for children.

GAWD, these kids deserve some of Trump's fabulous chocolate cake!

(of course, they'll have to buy a membership to Mar-Lago first, but how could that be a problem?)

(just to be safe: !)

NJCher

(35,732 posts)
34. some of us are working on that
Fri Jun 9, 2017, 02:54 PM
Jun 2017

Trump says the kids won't eat vegetables and that they are thrown away. We get the students involved in growing the vegetables and guess what....now all of a sudden vegetables are very interesting and don't get thrown away.

That really is a poignant ad. Thank you to the OP for bringing it here.


Cher

Mr. Evil

(2,856 posts)
16. The very real and actual humanity exhibited in the
Fri Jun 9, 2017, 01:39 PM
Jun 2017

Scandinavian countries far and away outshines the mere facade we try to hold up here.

lpbk2713

(42,766 posts)
36. Thanks, I needed that.
Fri Jun 9, 2017, 07:25 PM
Jun 2017



It's good to see something like that once in a while to rearrange
some of the cynical thoughts drifting through my head.


Ilsa

(61,698 posts)
37. I got all my tears out when I shared it on
Fri Jun 9, 2017, 07:29 PM
Jun 2017

Facebook. Oh, wait...

I couldn't find a smiley for happy tears.

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