Googles Chrome browser to block some ads starting next year

[teach1st]

Google’s Chrome browser to block some ads starting next year
Washington Post, 6/2/2017

https://www.washingtonpost.com/business/technology/googles-chrome-browser-to-block-some-ads-starting-next-year/2017/06/02/07229020-47a5-11e7-8de1-cec59a9bf4b1_story.html

NEW YORK — Websites that run annoying ads such as pop-ups may find all ads blocked by Google’s Chrome browser starting next year.

The digital-ad giant’s announcement comes as hundreds of millions of internet users have already installed ad blockers on their desktop computers and phones to combat ads that track them and make browsing sites difficult.

These blockers threaten websites that rely on digital ads for revenue. Google’s version will allow ads as long as websites follow industry-created guidelines and minimize certain types of ads that consumers really hate. That includes pop-up ads, huge ads that don’t go away when you scroll down a page and video ads that start playing automatically with the sound on.

Google says the feature will be turned on by default, and users can turn it off. It’ll work on both the desktop and mobile versions of Chrome.

[HeartachesNhangovers]

1. Great! Looking forward to that.

[xor]

2. That would be nice if it works well.

I only installed adblock software because some sites have ads that are so poorly done that they can freeze up my browser. Plus the occasional tricky folks who slip those extremely hard to break out of ads. Although, those are pretty rare if you stay away from shady sites.

[MineralMan]

3. Fixed: Google Chrome browser to block ads not served by Google.

Since Google's business model is selling and serving ads to browser users, I doubt they'll be blocking stuff served from Google servers, actually. Count on seeing those, for sure.

[Initech]

5. Does that mean we'll see more of that Outbrain and Taboola crap?

I think that shit is ruining the internet.

[MineralMan]

6. Have never seen either, so I have no idea.

[teach1st]

7. From the article

"Google says that even ads it sells will be blocked on websites that don’t get rid of annoying types of ads."

[hunter]

4. Good. Websites with invasive advertising did this to themselves.

I don't mind advertising if it doesn't move, if it doesn't make sound, and if it doesn't take up too much of the page.

Google probably saw ad-blockers eating away at their own business. (We'll see if Googles ad-blocking efforts go evil or not. Evil would be blocking their competition's advertising even when it conforms to "industry-created guidelines" or serving their own ads that violate these guidelines.

Until then, the Opera web browser, which uses the same open source engine as chrome, has built-in ad blocking.

http://www.opera.com/

uBlock Origin (not to be confused with uBlock.org) is another free alternative ad blocker available in the Chrome, Opera, and Firefox web stores. It's highly customizable too. You can set it anywhere from full ad blocking, to blocking the ads that most annoy you, to no ad blocking. (You could, for example allow most ads on Democratic Underground, even as you block all ads on other sites, but better yet, buy a star.)

I don't have any problem with advertising supported web sites and for a long time I rejected all ad blocking software, relying instead on my own blacklists and scripts to block specifically the advertising I find most obnoxious, but that just got too complicated as advertising scripts became more devious.

[dalton99a]

8. +1