Trump Product Endorsements Drive Consumers...Away
by DANTE CHINNI and SALLY BRONSTON
When Donald Trump won the Oval Office, critics worried he would use his elevated stature to enhance his personal power to pick winners and losers by endorsing products. But new consumer survey data from Simmons Research suggest the Trump presidency may be having the opposite effect on the Trump brand.
Respondents were asked three separate questions:
Would you be more likely to use a product endorsed by President Trump?
Would you be less likely to use a product endorsed by President Trump?
Would you actively boycott a product endorsed by President Trump?
Nearly 50 percent of Americans tell Simmons they would be less likely to use a product or service endorsed by Trump. At the same time, 29 percent say they would actively boycott a product or service endorsed by the president. Only 18 percent of respondents say a Trump endorsement would make them more likely to use a product or service.
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http://www.nbcnews.com/politics/first-read/trump-product-endorsements-drive-consumers-away-n744301