Nivea pulls "white purity" ad after backlash and racism claims
http://www.cbsnews.com/news/nivea-pulls-white-purity-ad-after-backlash-and-racism-claims/
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Social media users were quick to condemn the ad, which was also picked up by some accounts on Twitter and 4Chan that promote white supremacy. Some commented on the photo with images of an approving Hitler or Pepe the frog, a cartoon mascot of the alt-right.
Beiersdorf, the German company that owns Nivea, released a statement on Tuesday apologizing for the insensitive image. We are deeply sorry to anyone who may take offense to this specific post, it said. After realizing that the post is misleading, it was immediately withdrawn. A representative told The New York Times the post was part of a Middle East-specific campaign for the deodorant that would associate the color black with strength and white with purity.
This is the second time in six years Nivea has apologized for a racially insensitive advertisement. In 2011, the company was criticized for an ad with the words Re-civilize Yourself, over an image of a clean-cut black man appearing to discard a mask of a black man with an Afro. The company pledged to review their approval process after that incident.
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I'm sick of these racists