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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsNordstrom broke the curse of the Trump tweet
Nordstrom broke the curse of the Trump tweet
By Danielle Paquette February 8
A Trump tweet can move markets. ... After President Trump slammed Lockheed Martin on Dec. 23 for the tremendous cost of its fighter jets, the companys stock price dropped $2.75 (2 percent). Less than two weeks later, he blasted General Motors for assembling cars in Mexico, and the automakers share value fell 24 cents (.7 percent). Then he took aim at Toyota for building a new Mexican plant, delivering an apparent 64-cent blow (.07 percent).
But Nordstrom, Trump's latest Twitter target, seems largely immune to the presidents public bashing. On Wednesday morning, he criticized the retailer for dropping Ivanka Trump products and its stock value climbed.
....
So, is the Trump tweet losing its power? Not necessarily, said Kimberly Whitler, a marketing professor at the University of Virginia. .... Over time, consumers become numb to a message, she said. At some point, with the velocity of Trumps tweets, its likely that investors may become more numb to his tweets and react in a more muted fashion.
....
Mary Embry, a retail merchandising professor at Indiana University, said investors who understand Nordstrom probably sense a Trump tweet wouldnt deter the companys consumer base. ... Politics certainly do matter in fashion, she said, but the strength of the Nordstrom stock validates the strength of the decision making of that retailer that is based on absolutely knowing its customer. ... Also, she said: The president is not seen as having any particular expertise on fashion.
....
Danielle Paquette is a reporter covering the intersection of people and policy. Shes from Indianapolis and previously worked for the Tampa Bay Times. Follow @dpaqreport
By Danielle Paquette February 8
A Trump tweet can move markets. ... After President Trump slammed Lockheed Martin on Dec. 23 for the tremendous cost of its fighter jets, the companys stock price dropped $2.75 (2 percent). Less than two weeks later, he blasted General Motors for assembling cars in Mexico, and the automakers share value fell 24 cents (.7 percent). Then he took aim at Toyota for building a new Mexican plant, delivering an apparent 64-cent blow (.07 percent).
But Nordstrom, Trump's latest Twitter target, seems largely immune to the presidents public bashing. On Wednesday morning, he criticized the retailer for dropping Ivanka Trump products and its stock value climbed.
....
So, is the Trump tweet losing its power? Not necessarily, said Kimberly Whitler, a marketing professor at the University of Virginia. .... Over time, consumers become numb to a message, she said. At some point, with the velocity of Trumps tweets, its likely that investors may become more numb to his tweets and react in a more muted fashion.
....
Mary Embry, a retail merchandising professor at Indiana University, said investors who understand Nordstrom probably sense a Trump tweet wouldnt deter the companys consumer base. ... Politics certainly do matter in fashion, she said, but the strength of the Nordstrom stock validates the strength of the decision making of that retailer that is based on absolutely knowing its customer. ... Also, she said: The president is not seen as having any particular expertise on fashion.
....
Danielle Paquette is a reporter covering the intersection of people and policy. Shes from Indianapolis and previously worked for the Tampa Bay Times. Follow @dpaqreport
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Nordstrom broke the curse of the Trump tweet (Original Post)
mahatmakanejeeves
Feb 2017
OP
meadowlark5
(2,795 posts)1. I never understood why stock would react to his tweets
Don't most of the investors realize he's a liar, reacts in anger which seldom results in anything but a stupid twitter tantrum.
About time they wised up to the crying wolf crap this ridiculous, orange man baby does.
njhoneybadger
(3,910 posts)2. The schtick is getting old already
JudyM
(29,294 posts)3. There's a significant difference: Nordstrom did something the public liked. The others didn't.