Why Trump may be hurting Ivanka's brand

[yuiyoshida]

Link to tweet

Ivanka Trump’s business just absorbed some blows. But more damaging than Nordstrom’s decision to drop her clothing line might have been the reaction from her father, the president. His lashing out at the upscale department store seems to reflect an approach to industrial policy that often brings unintended consequences.

Link to tweet

Lest the message be unclear, his official presidential account dutifully retweeted the complaint. And his son Donald Trump Jr. followed up with reports that supporters were planning to boycott the store.

Such actions, if meant to disrupt Nordstrom’s business, could be a signal to other retailers that it’ll be costly to cut off existing business relationships with the Trump family. This kind of bullying could have unintended consequences.

Put yourself in the shoes of a purchasing manager considering adding the Ivanka Trump Collection to your stores. Even if you think her products are excellent, Mr. Trump’s outburst provides an incentive not to stock them. After all, if it doesn’t work out, who wants to be in the cross-hairs of an easily angered president with 24.3 million Twitter followers and the power of the regulatory state? It might be far safer to do business with someone else.

Mr. Trump’s strategy to protect his daughter’s business seems to mirror his strategy to protect American jobs. Just as he has made it more expensive for potential partners to sever business relationships with his daughter, the C.E.O.s of Carrier, General Motors and Toyota can attest that he has made it more expensive for them to sever their relationships with American workers.

And when you make it more expensive to exit a relationship, you make it more expensive to enter it.

more
https://www.nytimes.com/2017/02/09/upshot/trumps-defense-of-ivanka-reflects-approach-that-could-hurt-the-economy.html?smid=tw-share&_r=0

[vi5]

1. "may"?

Ha! Yeah, see how many of his rube supporters can afford what the Trumps want to charge for their "brands".

[democratisphere]

2. Ivanka's brand and business has been destroyed thanks to daddy.

[Trust Buster]

3. Hell, this selfish idiot is hurting more than his daughter's brand. His behavior will adversely

affect his children and grandchildren's name for the rest of their lives. By the time he is done, 60 - 70% of Americans will scowl when they here that name that he feels is so precious that he splashes it on buildings and products.

[Beartracks]

7. And 30-40% will still worship him.

Sheesh



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[Trust Buster]

8. Yes, but that will be of little solace to his children and grandchildren when the 60 - 70% will

be looking at them like they have a third eye.

[Beartracks]

9. Let me restate: DEPLORABLY, 30-40% will still worship his memory.

We already have to put up with "St. Ronnie." Trump will be "St. Donnie" to future deplorables.



(I was afraid you might've thought my earlier post was shrugging off your 60-70% estimate.)

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[rurallib]

4. seems like doing business with the Mafia

[sarcasmo]

5. Pretty sure Daddy has wrecked Barbies business.

[Beartracks]

6. Ivanka pushes him to do the right thing?

It's not working.

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