NYT Practical way to cut down fake news!

[Maraya1969]

http://mobile.nytimes.com/2017/01/07/opinion/sunday/how-to-destroy-the-business-model-of-breitbart-and-fake-news.html?smid=tw-share&referer=

How to Destroy the Business Model of Breitbart and Fake News

One day in late November, an earth and environmental science professor named Nathan Phillips visited Breitbart News for the first time. Mr. Phillips had heard about the hateful headlines on the site — like “Birth Control Makes Women Unattractive and Crazy” — and wondered what kind of companies would support such messages with their ad dollars. When he clicked on the site, he was shocked to discover ads for universities, including one for the graduate school where he’d received his own degree — Duke University’s Nicholas School of the Environment. “That was a punch in the stomach,” he said.

Why would an environmental science program want to be promoted on a site that denies the existence of climate change? Mr. Phillips figured — correctly — that Duke officials did not know where their ads were appearing, so he sent a tweet to Duke about its association with the “sexist racist” site. Eventually, after a flurry of communication with the environment department, he received a satisfying resolution — an assurance that its ads would no longer show up on Breitbart.

Mr. Phillips had just engaged in a new form of consumer activism, one that is rewriting the rules of online advertising. In the past month and a half, thousands of activists have started to push companies to take a stand on what you might call “hate news” — a toxic mix of lies, white-supremacist content and bullying that can inspire attacks on Muslims, gay people, women, African-Americans and others.

In mid-November, a Twitter group called Sleeping Giants became the hub of the new movement. The Giants and their followers have communicated with more than 1,000 companies and nonprofit groups whose ads appeared on Breitbart, and about 400 of those organizations have promised to remove the site from future ad buys.

[Wounded Bear]

1. Hit them in their bank accounts....

best way to do it.

[rpape]

5. Vote with your wallet

No Burger King since tax avoidance. No Oreos after plant closings. No corporate news since Trump emergence.
Every dollar, every decision, every one of us. We can dent.

Support sponsors of progressive programming...and let 'em know why your there.

[PoliticAverse]

2. I find the one way to avoid fake news is to avoid reading the Times. I missed Judith Miller's

whole Iraq War drumbeating that way...

http://nymag.com/nymetro/news/media/features/9226/

[Maraya1969]

6. We want to dismantle fake new so others won't see it and believe it! Like the Trumpettes

[Cha]

3. Mahalo, Maraya

NYT Practical way to cut down fake news!

http://mobile.nytimes.com/2017/01/07/opinion/sunday/how-to-destroy-the-business-model-of-breitbart-and-fake-news.html?smid=tw-share&referer=

[Maraya1969]

7. Did I put the wrong link up?

[Cha]

9. No. I do that so I can put in my journal and have it handy.

Thank you!

[Cryptoad]

4. Make it so that tRump has to put,,,,

a million bucks in the Social Security Trust Fund every time he tell a lie!

[Scurrilous]

8. K & R

[AgadorSparticus]

10. KNR!!!

[Dark n Stormy Knight]

11. Thanks for posting.

Looks good. Bookmarked for a close read later.

[highplainsdem]

12. K&R - just saw this article tweeted by John Weaver

https://twitter.com/JWGOP/status/818110885193482240

who's been tweeting a lot about opposition to Trump.

http://www.democraticunderground.com/10028421145

[BSdetect]

13. K&R

Consumerism boycotts will be effective if we get people aware and active when buying products.

[KamaAina]

14. Whenever someone calls out right-wing ads on DU,

the response is that the ads are placed by syndicators. So we'll have to go after the syndicators, too.

[renate]

15. they have a Facebook page too!

https://www.facebook.com/slpnggiants/

[Madam45for2923]

16. How to destroy the business model of Breitbart and fake news site

Even when ad placements are automated, companies still have the power to control whether neo-Nazis or fake news hucksters profit. In fact, it’s actually rather simple for companies to impose ethical policies, according to Mr. Zeitz. Indeed, his own company (which handles programmatic advertising for other organizations) recently decided to get out ahead of the issue by removing Breitbart News from its advertising marketplace. “We’re not banning them because they’re alt-right or conservative. We banned them from our marketplace because they violate our hate speech policy, which prohibits ad serving on sites that incite violence and discrimination against minority groups.” (Breitbart has said that it condemns racism and bigotry “in any form.”)

He pointed out that brand-name companies had already figured out how to keep their ads from flowing onto porn sites, because “you really don’t want your ad for a breakfast cereal next to a hard-core pornographic video,” and so “there are tools in place that allow companies to control where their ads go.” A company can block a specific site like Breitbart News from its ad buy. Or it might pick a “white list” of sites that align with its values.


https://www.nytimes.com/2017/01/07/opinion/sunday/how-to-destroy-the-business-model-of-breitbart-and-fake-news.html?_r=0