George Lakoff: When you repeat Trump-you help Trump. You do this by spreading his message wide & far

[kpete]

Nobody knows this better than Trump. Trump, as a media master, knows how to frame a debate. When he picks a fight, he does so deliberately. He tweets or says outrageous things, knowing they will be repeated millions and millions of times. When the news media and Democrats repeat Trump’s frames, they are strengthening those frames by ensuring that tens of millions of Americans hear them repeated over and over again.

Quick: don’t think of an elephant. Now, what do you see? The bulkiness, the grayness, the trunkiness of an elephant. You can’t block the picture – the frame – from being accessed by your unconscious mind. As a professor of brain science, this is the first lesson I give my students. It’s also the title of my book on the science of framing political debates.

The key lesson: when we negate a frame, we evoke the frame. When President Richard Nixon addressed the country during Watergate and used the phrase “I am not a crook,” he coupled his image with that of a crook. He established what he was denying by repeating his opponents’ message.

This illustrates one of the most important principles of framing a debate: When arguing against the other side, don’t use their language because it evokes their frame and not the frame you seek to establish. Never repeat their charges! Instead, use your own words and values to reframe the conversation.

When you repeat Trump, you help Trump.

MORE:
https://georgelakoff.com/2016/12/15/how-to-help-trump/

[GusBob]

1. I, for one, am sick of hearing about DT's tweets

or the "twits' tweets" as I call them.

The media has another term for them: headlines

[Dave Starsky]

2. I read this man's book during the Dubya days.

Listen to him. He knows what he's talking about. He is absolutely right about this.

The media play a "call and response" game with us. And since they start that game off, framing the entire discussion, we are always on the respond side and, therefore, we will always lose.

[Generic Other]

3. Trump's a fucking asshole

How's that for a reframing of Tweetfinger's message?