Coca-Cola Apologizes For Sexist Ads In Ireland

[left-of-center2012]

Sprite’s ‘Brutally Refreshing’ Campaign: Coca-Cola Apologizes For Sexist Ads In Ireland Amid Criticism

Coca-Cola issued an apology and took off its “#BrutallyRefreshing” advertising campaign for Sprite after it sparked a major social media backlash Wednesday for its sexist and offensive nature.
The drinks giant launched the campaign, aimed primarily at a male audience, earlier this year and claimed it was “celebrating those with guts to tell it like it is.”

It included lines like “She’s seen more ceilings than Michelangelo,”
“You’re not popular... you’re easy,”
“A 2 at 10 is a 10 at 2”

http://www.ibtimes.com/sprites-brutally-refreshing-campaign-coca-cola-apologizes-sexist-ads-ireland-amid-2397572

[CBGLuthier]

1. First one doesn't even make sense. Michelangelo only painted one ceiling

I've painted more ceilings than that albeit all of them white.

[3catwoman3]

2. If you think about a woman being on her back in the ...

...missionary position for sex, it makes perfect sense. Fairly classless implication that the woman is loose.

[Lucinda]

3. Wow. That is some awful awful stuff...

[OnDoutside]

4. This tweet reflects reality ->

Sheena Flynn
?@sheena4one
The only reason Irish people drink @Sprite is when there's no 7up available #BrutallyRefreshing enough for ye?


7UP is by far more popular in Ireland than the tasteless Sprite. Those who stock Sprite must be getting a hell of a deal to do so.

[Sherman A1]

5. One really has to wonder

just who thought this type of ad was a good idea and then just who approved this ad.....

[left-of-center2012]

6. "who approved this ad....."

I'm thinking it was a woman.