Difference in Rep/Dem's explains Presidential choice -
https://img.washingtonpost.com/wp-apps/imrs.php?src=&w=1484
Author states that Repukes - conservatives - have a stronger need to have a "shared reality" than Dem's - liberals.
"... research ... proposes that the conservative consensus advantage arises in part from a fundamental drive shared by all humans: the motivation to share reality. Past work finds that we all possess a motivation to build and maintain shared perceptions of reality with the people around us. You can think of
the motivation to share reality as a sort of social glue, without which we would be unable to communicate, work in teams and achieve shared goals.
But although everyone possesses this motivation to some extent, conservatives tend to have more of it than liberals"
But -
"... a scale assessing
the motivation to feel unique. Liberals scored higher than conservatives, being more likely to agree with statements such as its hard to work under strict rules and regulations and in group activities, I am somewhat of a nonconformist. You can easily see how these motivations could affect political organizing. All else being equal, if you had to win an election, would you prefer that your supporters deeply value commonality or uniqueness?"
Well, that certainly seems to support the current ( I hope now tempered) state of affairs between Bernie and Hillary groups on DU.
Seems we're a unique group and that can be a curse and a blessing.
https://www.washingtonpost.com/news/wonk/wp/2016/07/21/the-critical-difference-between-republicans-and-democrats-that-explains-this-presidential-election/