BuzzFeed Terminates Ad Deal With Republican Party Over Trump
https://www.buzzfeed.com/kyleblaine/buzzfeed-terminates-ad-deal-with-republican-party-over-trump
BuzzFeed has terminated a deal with the Republican National Committee to run political advertisements in the fall, the companys CEO, Jonah Peretti, informed employees Monday morning.
In an email, Peretti cited Donald Trumps rhetoric and campaign promises as the reason for the decision to terminate the buy, worth $1.3 million according to a source who spoke with Politico.
Earlier today, BuzzFeed informed the RNC that we would not accept Trump for President ads and that we would be terminating our agreement with them, Peretti said. The Trump campaign is directly opposed to the freedoms of our employees in the United States and around the world and in some cases, such as his proposed ban on international travel for Muslims, would make it impossible for our employees to do their jobs.
Peretti added later in the email, We certainly dont like to turn away revenue that funds all the important work we do across the company. However, in some cases we must make business exceptions: we dont run cigarette ads because they are hazardous to our health, and we wont accept Trump ads for the exact same reason.