BuzzFeed Refuses To Run Trump Ads, Backs Out Of Agreement With RNC
BuzzFeed Refuses To Run Trump Ads, Backs Out Of Agreement With RNC
by Ryan Grenoble at the Huffington Post
http://www.huffingtonpost.com/entry/buzzfeed-donald-trump-republican-ads_us_57558b62e4b0ed593f14e63b?ir=Politics§ion=us_politics&utm_hp_ref=politics
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BuzzFeed will not be running any ads from the Republican National Committee this fall, according to CEO Jonah Peretti. He announced Monday that the media company has terminated a previously agreed-upon advertising deal with the RNC.
Peretti specifically cited presumptive GOP presidential nominee Donald Trumps rhetoric in an email to staff explaining the decision, saying Trumps campaign policies are directly opposed to the freedoms of our employees in the United States and around the world.
Peretti acknowledged BuzzFeeds termination of the deal means its walking away from a significant amount of money.
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We dont need to and do not expect to agree with the positions or values of all our advertisers, Peretti wrote in the email. And as you know, there is a wall between our business and editorial operations. This decision to cancel this ad buy will have no influence on our continuing coverage of the campaign.
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