Super Bowl in Spanish - not the SAP Button but a dedicated channel ESPN Deportes
ESPN Deportes, part of Walt Disney Co.'s ESPN unit, will provide U.S. viewers with a Spanish-language telecast of the game. Although it will utilize the same video feed from the CBS Sports production, ESPN Deportes will have its "Monday Night Football" commentator team of Alvaro Martin, Raul Allegre and sideline reporter John Sutcliffe calling the game, and provide it's own on-screen graphics.
Although ESPN carries the NFL's "Monday Night Football," it has never had the U.S. rights to the Super Bowl. It's getting the chance this year because CBS does not have a Spanish-language network and brokered a deal to give ESPN the Spanish-language telecast rights. (Fox Deportes carried Super Bowl XVII in 2014, while NBC put it on its NBC Universo channel last year.)
"I can tell you I have family members who watch Spanish language television and they don't know where that SAP button is to begin with," he said. "It's not a good solution."
Rolon said a dedicated Spanish-language broadcast will expand the Super Bowl audience instead of cannibalizing the audience of the CBS telecast, which is expected to top 110 million viewers based on the ratings of recent years.
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