Target sells T-shirts to help pro-gay marriage group
Target sells T-shirts to help pro-gay marriage group
ST. PAUL, Minn. (AP) – Two years after Target Corp. angered gay marriage supporters with a political donation that benefited a fiery gay marriage opponent seeking the governor's office, the retailer is now upsetting same-sex marriage opponents by selling T-shirts to raise money for a group working to defeat a gay marriage ban in Minnesota.
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The T-shirt promotion will raise up to $120,000 for the Family Equality Council, a Washington-based group that is part of a Minnesota coalition pushing to defeat the constitutional amendment. The $12.99 shirts will be sold on Target's website through June, or while supplies last. They come in four designs, emblazoned with words such as "harmony" and "pride." Singer Gwen Stefani designed one shirt featuring a rainbow and a cloud that says, "LOVE IS LOVE."
Target hasn't taken a position on Minnesota's ballot question. Spokeswoman Molly Snyder said the T-shirt promotion was organized by a group of gay Target employees and their allies. She said it is Target's second promotion to benefit a specific group. The first, during last year's holiday season, raised money for St. Jude Children's Research Hospital through the sale of limited-edition plush dogs.
"Target is pleased to be able to bring our guests products they want while, in turn, helping support the LGBT community through the donation of 100% of the purchase price to the Family Equality Council," the company said in a statement noting its long-standing support of the gay community.
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