MSNBC head admits massive Trump coverage is because of ratings
Over the last few months, viewers of MSNBC have noticed a shift in the network's direction. Moving to more of a traditional news format with less liberal opinionated shows, MSNBC has opened its umbrella for potential new viewers, but has alienated those who have been loyal over the years.
Since the start of the summer, popular names like Ed Schultz have been released from the network, while others like Al Sharpton have been switched to different time slots, and limited in their contribution. Leading into their left-leaning prime time programming, executives at MSNBC decided to it would be beneficial to broadcast more unbiased news coverage to tinker with the network's image. As Mediaite reported on Dec. 24, NBC and MSNBC News Chairman Andrew Lack gave the reason for the change, including why Republican front runner Donald Trump is receiving so much attention.
"Had we not made this turn to breaking news with seriousness of purpose, in these times and in this election," Lack said to The Daily Beast in a recent interview, admitting, "we would have been clobbered." Pointing out that the network had been struggling to keep pace with rivals Fox News and CNN is not shocking, but it does come as a surprise for an executive to openly admit it. Lack then turned his attention to Trump, who he says is receiving so much airtime because he is impacting the election in a "profound" way and is doing well in the polls.
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http://www.examiner.com/article/msnbc-head-gives-shocking-reason-for-network-s-24-7-donald-trump-coverage
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