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My new name for Donald Trump: The Clickbait Candidate.
From his faux immigration outrage to his new favorite book suddenly being the Bible to now jumping on the OMG STARBUCKS HAS PLAIN RED HOLIDAY CUPS HOW DARE THEY !!11!!!! bandwagon, he seems to exist only for the purpose of getting attention by throwing out some shiny object in the hopes that people are desperate and stupid enough to give him that attention.
That's exactly what he is.
Walking, talking clickbait.
On edit, it looks like I'm not the first person to come to that conclusion:
http://www.mediapost.com/publications/article/256875/donald-trump-the-clickbait-candidate.html
