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The Science Of Fox News: Why Its Viewers Are The Most Misinformed
https://www.dailykos.com/story/2014/10/23/1338538/--The-Science-Of-Fox-News-Why-Its-Viewers-Are-The-Most-MisinformedThe author explores the findings of seven surveys. These are public opinion surveys that ask citizens about their beliefs on factual but contested issues, and also about their media habits. Inevitably, some significant percentage of citizens are found to be misinformed about the facts, and in a politicized way—but not only that. The surveys also find that those who watch Fox are more likely to be misinformed, their views of reality skewed in a right-wing direction. In some cases, the studies even show that watching more Fox makes the misinformation problem worse.
The issues were the Iraq War, Global Warming, Health Care, Ground Zero Mosque, 2010 Elections. The author goes on to explore the evidence that supports his key tenet: Fox viewers are misinformed. Of note, this means, in his study, that Fox viewers are both misinformed in term of what they know, and that they have been misinformed by Fox as a source of what they know.
Looking at a variety of studies, the author comes to the conclusion that Fox is imparting misinformation even as politically conservative viewers are also seeking the station out—highly open to it and already convinced about many falsehoods that dovetail with their beliefs, certainty is driven by a kind of feedback loop. Those seeking to have their beliefs reinforced only look to those who will reinforce it. This is referred to as selective exposure and it is the clearest way to look at how people create their own realities, based upon their views of the world.
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But at the same time, it’s also likely that conservatives, tending to be more closed-minded and more authoritarian, have a stronger emotional need for an outlet like Fox, where they can find affirmation and escape from the belief challenges constantly presented by the “liberal media.” Their psychological need for something affirmative is probably stronger than what’s encountered on the opposite side of the aisle—as is their revulsion towards allegedly liberal (but really centrist) media outlets.
And thus we find, at the root of our political dysfunction, a classic nurture-nature mélange. The penchant for selective exposure is rooted in our psychology and our brains. Closed-mindedness and authoritarianism—running stronger in some of us than in others—likely are as well.
But nevertheless, it took the emergence of a station like Fox News before these tendencies could be fully activated—polarizing America not only over politics, but over reality itself.
28 replies
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And the first thing a cult does, is to tell its members that everyone else is lying to them.
The more you watch, the less you know. And the cult members watch hours and hours of this crap every day, for reasons I cannot comprehend. 
