Plus-size clothing: the real women behind the revolution

[KamaAina]

https://www.yahoo.com/katiecouric/plus-size-clothing-the-real-women-behind-the-144350159.html

Women come in all shapes and sizes. And the fashion world has started to get in alignment with reality, from the runway and magazines pages to store shelves. Although there’s still a lot further to go, the business of plus-size is on the rise....

With a majority of American women wearing a size 12 or 14, investors are taking a look at this underserved market. In recent years, new brands as well as existing brands have put money behind regaining the curvier customer. From Target to Forever 21 to Boohoo to ASOS, companies have extended their sizes and started plus-size lines.

The focus isn’t just on more options, but better options. Retailers and designers are putting renewed effort into turning up the trendy and giving their customers the styles they crave, especially online websites like Hey Gorgeous!, Eloquii and Addition Elle. Even celebrities are coming into the fold with the launch of Melissa McCarthy’s line Seven7 and Rebel Wilson’s collection for Torrid.

Real women have propelled the voice of the plus-size community forward. Bloggers have taken to social media to showcase the styles they like and demand to be heard when they feel ignored by the mainstream fashion industry.

[TexasTowelie]

1. Spoiler alert!

I thought this would be about Project Runway since the winner last night was the woman who designed for plus-sized women.

[KamaAina]

3. Here's when I'll post about Project Runway

[BuelahWitch]

2. About time!

Both Penneys and Sears severely shrunk their plus lines at our local store a few years back. Ads changed too. I hope these people are waking up and realizing that we are here and WE DO SPEND MONEY!

[TexasBushwhacker]

7. Penney's used to be my go to store

Not only did they carry reasonably priced plus size clothes, most were the same styles as their regular clothes, just in plus sizes. What a concept! But then when they brought in that awful CEO from Apple, Ron Johnson, they started carrying all this cheap looking polyester crap that wouldn't look good on a size 6. Just HIDEOUS stuff! They've gotten better and I've started shopping there again.

[Mnemosyne]

4. That model is exquisitely lovely. Thanks KamaAina, great article. nt

[KamaAina]

5. Isn't she, though?

[Mnemosyne]

8. Ah, to be young again... nt

[saturnsring]

6. wow