Peta lawsuit claims Whole Foods is duping shoppers with 'humane meat'

[Eugene]

Source: The Guardian

Peta lawsuit claims Whole Foods is duping shoppers with 'humane meat'

Grocery store’s animal welfare rating is ‘deceptive and misleading’
Whole Foods says scenes in animal rights video were manipulated

Ellen Brait in New York
Tuesday 22 September 2015 20.48 BST

Peta has filed a lawsuit against Whole Foods, claiming that their “humane meat” range, something their customers pay highly for, is “deceptive and misleading”.

The suit, which was filed in California on Monday, alleges that Whole Foods “is duping well-meaning shoppers into buying meat that they falsely label as humane”, according to Jared Goodman, director of animal law for Peta, the animal rights organization.

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The high-end grocery store has a “5-Step Animal Welfare Rating” program. As animals are treated better, the supplier receives a higher rating, which is reflected in the packaging. Whole Foods believes this “encourages producers to evolve their practices to attain higher Step ratings”.

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Peta alleges that Whole Foods standards “barely exceed common industry practices”; that they audit suppliers just once every 15 months; and that the process “is so lax that it does not actually ensure compliance with the 5-Step Rating System”.

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Read more: http://www.theguardian.com/us-news/2015/sep/22/peta-lawsuit-whole-foods-humane-meat-duping-shoppers

[Archae]

1. So a nutcase group is suing over a scam.

And yes, I do call Whole Paycheck...I mean Whole Foods a scam.

[Shrike47]

2. I lost all belief in or sympathy for PETA a long time ago.

Not that I ever shop at Whole Foods. I'm not crazy.

[saturnsring]

3. at first glance i saw "human meat"

[Paper Roses]

4. Not long ago I read that their 'organic' food was also in question.

I can not afford to shop at WF but after reading about some of their practices, I would never shop there.

BTW, I assume they mean humane killing of the animals. How can meat itself be humane?

[prayin4rain]

5. I buy humanely treated animal meat for my child. This really pisses me off. n/t

[MohRokTah]

6. IF PETA says it, it must be a pack of lies. eom