New Bud Light Bottle Encourages Drinkers To "Remove 'No' From Your Vocabulary"

[mahatmakanejeeves]

New Bud Light Bottle Encourages Drinkers To "Remove 'No' From Your Vocabulary"

(reddit)

Could Bud Light's insipid celebration of its sameness be more aggressively stupid? A new addition to their #UpForWhatever campaign suggests that it can.

[Orrex]

1. FWIW

http://www.theguardian.com/business/2015/apr/29/bud-light-slogan-no-means-no

[jberryhill]

2. "Bud Light Withdraws Slogan After It Draws Ire Online"

http://www.nytimes.com/2015/04/29/business/bud-light-withdraws-slogan-after-it-draws-ire-online.html

Already come and gone.

[NuclearDem]

3. Well, that was dumb.

[pnwest]

4. When I first read it, I thought it said

"her" vocabulary, and I thought WTF?! But seeing that it says "your" vocabulary changes its meaning, and gives the drinker the choice, so to speak. Meaning I decide if I want to remove "no" from my vocabulary by buying and drinking this beer, vs. having that decision taken away from me by someone else who supplied me with that beer. I know that seems like a nit-picky difference, but I am not offended by the "your" in this case. It means it's my choice.

[The2ndWheel]

5. That's basically the purpose of beer's existence

At least in any sort of social setting.

[ismnotwasm]

8. Interesting journal you have there. Nt

[Sheldon Cooper]

11. Interesting, indeed.

Wow.

[Brickbat]

9. "No everybody have their entire lives revolving around rape and rape culture."

Not everybody can afford to ignore it.

[JTFrog]

10. Bud had realized their error, apologized and ceased production of that message on it's bottles.

Yet here you are defending this shit?

Talk about insensitive and inappropriate.

[MineralMan]

7. Disgusting, IMO.

Not only for the sexual issue, but for other things as well. It also encourages getting behind the wheel while intoxicated or doing other incredibly stupid things drunk people do instead of saying "No" to them. Things like"

"No. I'm not driving home. I'm too intoxicated."
"No. I'm not going to have sex with that passed-out woman."
"No! Leave her alone! Can't you see she's too drunk to consent?"
"No. I'm not going to trash the place. That's not right."
"No, I'm not going to take your stupid dare."
"No, I'm not going to play Russian Roulette. That's stupid."
"No, I'm not going to have any more beer. I'm already intoxicated."

[joeybee12]

12. This sort of does not surprise me...

First thought is how did someone not say, gee guys, I think this is a bad idea. Then I realized this is a corporate environment, where people are afraid of saying no to an idea because they'll not be seen as a team player...

[Orsino]

13. .

[Comrade Grumpy]

14. Offensive marketing idea; offensive hide in this thread.

Bud Light was pretty tone deaf and has apparently learned its lesson.

That the hidden post was hidden reflects an ugly, censorious attitude on DU. It was not rude, crude, or over-the-top. It merely diverged from the apparent orthodoxy here. I could see it getting hidden in some safe haven group, but this is supposed to be General Discussion.