Friends Furever: Google's subtle dig at Apple goes viral

[Omaha Steve]

This post of mine has had over 15,700 views since Thursday night. That is the highest click count for a post of mine on the DU I can think of: http://www.democraticunderground.com/1017242998

Marta and I both have droids BTW.

http://fortune.com/2015/02/08/friends-furever-googles-subtle-dig-at-apple-goes-viral/

by Philip Elmer-DeWitt @philiped FEBRUARY 8, 2015, 9:19 AM EST


Orangutan and Bluetick Coonhound.
National Geographic Channel


TV advertising that goes viral on YouTube — reinforcing a brand, for free, again and again — is the best kind.

By that measure, “Friends Furever” (embedded below) is a huge success. The compilation of strange animal BFFs — puppy and kitten, hippo and tortoise, lion and oryx, etc. — that debuted on TV last week has drawn more than 4 million page views in three days on YouTube.

But what’s it about?

Industry insiders will recognize that the tagline — “be together. not the same” — is a subtle dig at Apple’s monoculture ecosystem, where stuff just works as long as it’s all the same stuff.

FULL story at link.

Published on Feb 5, 2015
You don’t have to be a cute animal to show the world how to “Be Together. Not the Same.” But it definitely helps.

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