What’s Morning Joe’s Solution To Plummeting Ratings? Book More Republican Guests

[Miles Archer]

I have to place some of the blame for this...not sure how much...on Mika. I haven't watched this show for months and have only turned it on recently. She's gotten much worse, especially when she's trying to "find an opening" and get a word in edgewise with the Intern Killer. I think he DELIBERATELY pauses and then starts talking again to bully her and cut her off. But while this is going on she sits and fidgets in her chair and whimpers..."Uh huh, yeah, mmmm, uh huh..." And it's just painful to watch. That and the fact that Scarborough is a dick and a half.

What’s Morning Joe’s Solution To Plummeting Ratings? Book More Republican Guests
By: Justin Baragona more from Justin Baragona
Thursday, February, 5th, 2015, 10:24 am



It is no secret that MSNBC’s Morning Joe is hemorrhaging viewers. Over the past few months, the morning program has seen its audience bail in droves, seemingly heading over to CNN’s New Day, which has passed Morning Joe in both total viewers and the key 25-54 demographic. On Tuesday, Nielsen Media Research revealed that Monday’s program only attracted 56,000 viewers between 25 and 54 and 284,000 viewers overall. This was far behind New Day, which pulled in an audience of 125,000 from the 25-54 demo and a total of 341,000 viewers.

This news came on the heels of the disaster that was the much-hyped yet DOA Friday night broadcast. The network attempted to use co-hosts Mika Brzezinski and Joe Scarborough to help ‘hype’ up the Super Bowl, which NBC was airing. Despite the promise of a Katy Perry appearance, Morning Joe at Night feel completely on its face. Given both the 8 and 9 PM slots that are typically occupied by Chris Hayes and Rachel Maddow, Mika and Joe were trounced by CNN, drawing nearly half as many viewers as Anderson Cooper in both slots. For context, the ratings-challenged Hayes beat Cooper by over 100,000 on Monday night while Maddow drew more than 400,000 viewers than CNN.

With it becoming painfully obvious that people are tired of the program, its format and (most of all) its hosts, the show decided to shake things up a bit Thursday. What exactly did they do to appeal to a younger demographic? They booked old, white, male Republicans, that’s what they did! Early on in the show, they brought on 78-year-old Sen. John McCain (R-AZ) to complain about President Obama and convince everyone that endless war against ISIS is the way to go.

http://www.politicususa.com/2015/02/05/morning-joes-solution-plummeting-ratings-book-republican-guests.html

[world wide wally]

1. Dear MSNBC,

I will gladly critique your lineup and give some sound advice for a nominal cost.

[House of Roberts]

2. I work second shift,

and get home about midnight.

If I fall asleep watching Chris Hayes or Rachel, and the tv is still on when MJ comes on, I wonder if I get reported by the cable company as a viewer?

[yeoman6987]

3. No. Unless you are s Nielsen family then no

Less then 100,000 people decide our viewing habits.

[Fred Sanders]

4. The truth is folks are flocking to social media as they grow increasingly aware the MSM is a cult.

[Gidney N Cloyd]

5. I still really like the format. It's Joe and to a slighltly lesser extent Mika, that have to go.

[kydo]

6. I know a solution.

Fire the joke for starters.

But most important, even if m$nbc sticks with the joker, stop pandering to right wing rethugs! They got their own hole its called faux. Give up on them ever watching. They are too brain dead to make the switch. But there are tons of other viewers that want the news to be fact based. The fact that most facts have a liberal slant should make actually having a liberal media instead of the made up verision of what faux noise calls the liberal media, a great idea.

If you build it they will come. But it can't be a sham like msnbc is right now. Trying to be hip to get the more modern thinking youth while still just repeating the BS faux spews and calling it progressive. That ain't liberal or progress.

But m$nbc won't do it so I don't tune in much during the day and never in the morning.

[Xyzse]

7. That is the same issue I have with NPR.

I find it really sad actually with them since they used to be so informative.

They still are considering the other options out there, but I am still disappointed.