Dove's Super Bowl ad will make a grown man cry

[demmiblue]

Source: Mashable

It looks like Dove may be the first brand to release its Super Bowl ad online — and it's a tearjerker aimed at dads.

The ad consists of one word, "dad" (or "daddy&quot , which is repeated by boys and girls at different stages of their lives. The repetition is affecting, particularly on repeated viewings and may results in watery eyes from more than a few fathers.

Dove, which is known for its decade-plus "Real Beauty" campaign and 2013's viral hit "Sketches," has mostly targeted its advertising at women. In 2010, the brand bought a Super Bowl ad to promote its men's line Men + Care. That ad was much more jokey in tone and employed a version of "The William Tell Overture," with lyrics like "Go out with your friends, but be a gentleman too. Then find a girl who'll say 'I do'..."

This spot takes a different approach, but underscores Dove's intention, which is to "showcase and to highlight through social channels what it looks like to be a modern man," according to Jen Bremner, director of marketing for Dove Men + Care. The ad includes the hashtag #realstrength to drive that discussion.

Read more: http://mashable.com/2015/01/20/doves-super-bowl-ad-2015/

This is a refreshing portrayal of fatherhood. to Dove!

[OKNancy]

1. makes me nostalgic

My sisters and I used to wait by the front window for Dad to come home. We would all shout "Daddy" and run and hug him.
I'm sure he was tired from his work day. He was an airplane mechanic at the time. ( later went to night school and because a lawyer )

[cyberswede]

2. That was good

Now I miss my dad, though he's been gone for 15 years.

As an aside...one Christmas a couple years be fore he died, I set up the old home movies from the 50s-60s, so my siblings & their kids could see movies of us when we were little. After my dad watched for a while, I noticed him sniffling, and he said "I want to go back and do it all again." I think that's the only time I ever saw him cry.

[tblue]

8. I wish I could do my kid's childhood all over again.

I would 10000000 times, in a heartbeat.

[cyberswede]

11. I'd probably be better at it now than I was then

learning curve, and all that.

[lark]

14. I'd love to go back and correct some mistakes.

I'd love to go back so I could do even more of the good things, as well as less of the not so great things.

[seabeyond]

3. now. isnt that the height of beauty? i am telling you. they did good.

thank you

[FLPanhandle]

4. As the father of a teenage girl, I have to remember the fun times

Now one is a moody little things with attitude.

It's a struggle sometimes to remember how sweet she used to be.

[VWolf]

6. I hear you - I'm there too

Then there's this:

[demmiblue]

9. Poor you.

[VWolf]

18. Oh that's not me, not by a longshot.

I replay that video whenever I need to feel better about myself.

[Pacifist Patriot]

5. Yep, brought tears to this eyes!

[tblue]

7. My hubby's that kind of dad

My dad wasn't but I think inside he wanted to be. Very sweet ad. I love it!

[Moostache]

10. My oldest is 16 and my youngest is 7 and the speed at which its gone is blinding...

We are discussing colleges and planning trips to visit campuses this summer on one end and going to the Disney's "Frozen: On Ice" on the other...and these bookend children of mine look so much alike its almost like seeing the baby pictures and school pictures from 10 years ago come back to life, but at the same time it makes me cringe because the time is gone so fast and the memories so fleeting in the face of everyday life...

I wish I could freeze time and savor things more.
I wish that my job wasn't a 50-hour (minimum) soul crusher...and that is what millions would consider a "good" job.
I wish that I could make it slow down but that's what makes it all so special in the first place!

The memories are what we hold on to after the messes are cleaned and the walls repainted and the holes patched and the toys stepped on then put away (by you) and the boyfriend dramas are over and the driver's licenses are acquired and the sports teams big games are finished.

I was fortunate enough to spend the weekend with my family. Just me and the kids yesterday. My middle daughter's 9th birthday. She is my princess, the child that shares a special bond with me that is stronger than it is with her siblings. We have a daddy-daughter dance every year in February (the week after Valentine's Day) and she looks forward to that day all year long, she starts talking about it every September when school starts and the official date is announced. She wants to practice dancing in the living room and she picks out her own dress - even though its not a formal dance or anything creepy like a promise ball.

I used to go to this same function with my oldest daughter (now 16) and this past weekend we dug up some old pictures from 2003, 2004 and 2005. I cried a little then, but I really stopped dead in my tracks when I realized in 2023, if I am lucky enough to still be here (which I sincerely hope will be the case), my youngest then will be where my oldest is today, but I remember those first father-daughter dances like they were yesterday.

I have to go....somewhere there are some children that I need to take out to a surprise lunch and give hugs to right now...

[demmiblue]

15. Thank you so much for sharing.

I am glad that you have had some wonderful moments with your daughters. They will remember them.

[heaven05]

12. good one

[Auggie]

13. That ending sticks out like a sore thumb ...

awkward and blatantly commercial. They had me up until then.

[RufusTFirefly]

17. Gee, whatta shock. For me, "Great commercial" is always an oxymoron. Always.

They're shamefully manipulating our emotions in order to sell us soap. Literally.

Any "national holiday" (aka the Stupor Bowl) that revolves around advertising is truly fucked up.

And now we have flocks of guerrilla marketers, intentional or not, who are increasing the saturation of this stuff.

[packman]

16. Missing one "Dad"

a son saying that to his father in a nursing home.