University Of Illinois Chicago Study: Alcohol Can Actually Improve Creative Thinking

[Initech]

Most corporate offices don't condone drinking on the job, but a case may be made for reconsideration. As it turns out, a little bit of alcohol really can support creative thinking.

Researchers at the University of Illinois at Chicago found that a certain level of inebriation can help get the creative juices flowing. In the study, participants whose blood alcohol level (BAC) was slightly under .08 percent performed better in a creative task than did their sober counterparts. (The intoxicated group, however, underperformed when they were assigned memory tasks.) The researchers determined that a person's "creative peak" is reached when the person hits a BAC of .075 percent.

Enter The Problem Solver, a new beer that aims to make it easier for drinkers to find their "creative peak." The drink comes equipped with a scale for drinkers to weigh themselves with; the bottle is labeled with an indicator for drinkers to determine how much they need to drink to get to their sweet spot. BAC changes from drinker to drinker -- while a heavier person tends to require more alcohol to increase his or her BAC, a smaller person may be deemed a "light weight." The Problem Solver simplifies having to do all the math. This drink has a 7.1 percent alcohol content, which is comparable to most malt liquors, and is taken into consideration when calculating BAC.

http://www.huffingtonpost.com/2014/12/23/alcohol-creativity-the-problem-solver_n_6368810.html?utm_hp_ref=weird-news&ir=Weird%20News

[niyad]

1. it brings to mind the "wkrp in cincinnati" episode where dr. johnny fever is doing a drunk

test on the air--the more he drinks, the better his reactions.

http://www.tvrage.com/WKRP_in_Cincinnati/episodes/233853

[dflprincess]

2. I've often thought I was quite witty and clever when drunk

I'm not sure anyone else does though.