Vermont Folk Artist Takes on Chik-a-Fail, and Wins
MONTPELIER, Vt. (AP) -- A folk artist who became a folk hero to some after picking a fight with fast-food giant Chik-fil-A over use of the phrase "eat more kale" — similar to their trademarked "eat mor chikin" — has won his legal battle.
Bo Muller-Moore said Thursday that the U.S. Patent and Trademark Office granted his application to trademark "eat more kale," a phrase he says promotes local agriculture. He silk-screens the phrase on T-shirts and sweatshirts and prints them on bumper stickers that are common in Vermont and beyond.
When asked what he felt caused the trademark office to approve his application, Muller-Moore, of Montpelier, said, "Your guess is as good as mine." The news was posted on the office's website Tuesday.
"I'd like to think that maybe some persistence and polite defiance, you know, and proving to them that we were in it for the long haul," he said. "If it took us a decade, we're going to fight for a decade."
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